Life changing opportunity vanished because of a $3 mistake.

In the year 2018, my dear friend experienced a devastating loss. A deal worth a staggering $70,000 slipped through their fingers, all because of a minuscule $3 mistake. The story I'm about to share will leave you astounded and make you realize the incredible impact even the tiniest details can have on your business success. Brace yourself for what lies ahead...

I had passionate entrepreneur named Tilda. She had founded a company called The Laptop Clinic, specializing in supplying high-quality laptops to various businesses. Tilda had worked tirelessly to ensure that her company had all the necessary documents and certifications to operate smoothly. However, there was one aspect she overlooked: personalized emails.

Tilda had been using a generic Gmail address for her business communications, including sending out proposals for lucrative deals. Little did she know that this seemingly small oversight would cost her a significant opportunity. The Laptop Clinic had been shortlisted for a prestigious tender to provide a Managed Printing System worth a staggering USD $70,000. Tilda was thrilled and put her heart and soul into preparing a compelling proposal.

Unfortunately, despite having ticked all the other boxes and presenting an impressive bid, The Laptop Clinic didn't win the tender. Tilda was devastated when she discovered the reason behind this unexpected outcome. The potential client had mentioned that one of the deciding factors was the lack of personalized emails. They felt that a professional business should have a domain-specific email address that aligns with their brand.

This experience served as a wake-up call for Tilda. She realized that in today's competitive business world, even the smallest details could make a significant difference. Tilda recognized that personalized emails were not just a matter of appearances but a way to establish credibility, professionalism, and trust with potential clients.

This too can happen to your business in a way or the other. It could be personalised emails, a properly designed website or a professionally designed company profile. It's not too late to engage Digital Marketing experts like CityCloud to assist you with setting up professional emails or designing a highly converting website for your business.

In conclusion, entrepreneurs should take Tilda's story as a call to action. Don't let minor issues hold your business back from reaching its full potential. Invest in personalized email addresses today, starting from as little as USD $3 per month. Remember, it's the little things that can make a big difference in the eyes of potential clients and partners.

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