Lidl pledges to use 30% less plastic by 2025 - Seaweed packaging makes critical breakthrough - The keys to EPR success

Lidl pledges to use 30% less plastic by 2025 - Seaweed packaging makes critical breakthrough - The keys to EPR success

Welcome to this edition of the Packaging Europe LinkedIn newsletter!?As always, we've gathered the most significant packaging news from the last seven days so you can stay informed about the industry's most important stories and emerging trends.

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Owner of Lidl and Kaufland pledges to use 30% less plastic by 2025

Schwarz Group, the multinational retail group operating Lidl and Kaufland, has set a new target to use 30% less plastic in its private label packaging across divisions by 2030.

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Dutch Government names Notpla’s seaweed-based packaging the ‘first and only’ plastic-free material

Following its assessment by the Dutch Government, Notpla’s seaweed-based packaging has been recognized as plastic-free as per the EU Single-Use Plastics Directive and now hopes to replace a minimum of 15 million single-use plastic packaging units in the Netherlands.

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How Versuni is aiming to transition to fully recycled and recyclable packaging

Versuni, the company previously known as Philips Domestic Appliances, recently made a pledge to transition to entirely recycled and fully recyclable paper packaging, with the goal of phasing out all single-use plastic components within a four-year timeframe. How is it aiming to achieve this objective? Calum Armstrong, Versuni’s Head of Design, let us know more.

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The keys to making Extended Producer Responsibility a success

A new position paper from Recycling Netwerk Benelux (RNB), Minderoo Foundation, and other signatories encourages the revision of European legislation to improve Extended Producer Responsibility (EPR) measures and support waste prevention, separate collection, high-quality recycling, and reuse. In this article, we unpack the key points.?

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Global industry remains ‘off track’ despite collaboration to fight plastic pollution, warns Ellen MacArthur Foundation

A new paper from the Ellen MacArthur Foundation suggests that its New Plastics Economy Global Commitment signatories are proving the viability of collaborative progress in fighting plastic pollution, but calls for ‘tougher measures’ to break further ground.

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