Leza Klenk: Why you should be a Personal Branding Coach?

Have you imagined yet what this year might be like if all your plans fail? If your business does not work out or you are made to leave a job you are so comfortable with for many years? Ever worry how that might change your lifestyle, income and emotions? And what if you ran out of capital to start a new venture, or attended hundreds of interviews only to be rejected one after another? And in between those emotional turmoil and uncertainty, whatever savings you have left start to deplete. This then strain relationships and break marriages. Life is a made up of dots, and they are all connected.

Although money is not the primary key to happiness, but financial stability contribute to lesser problems we would otherwise have.

Key to survival is the ability to adapt quickly

The key to survival is not being the best or the smartest, but to be adaptable. Be aware and mindful of the ever evolving landscape around you - knowing what is in demand and upgrading yourself to fit the demand, wherever possible.

If we are not upgrading, evolving and growing with the communities around us - we will be left behind when everything else progresses. Progression takes us ahead, allowing us to reap benefits in every situation. We learn to make the best of everything we have, and claim as much returns as possible. Failure to understand the positive factors of any given situation, we will not be able to use it to our maximum advantage. And while everyone makes the switch and earn the big bucks, we are often trapped in our comfort zone trying to get a different results from the same equation.

You want a job that always pays.

This 2020, the best job you can have is being a Personal Branding Coach. Over the last three years, seeing more successful profiles on LinkedIn, more people are investing time and money into polishing their online personal brand. People want to be seen, they want to connect, gather right audience, contribute, be heard and form business relationships - using the asset they already have, themselves.

And if you have not worked out yet, your potential clients are 650+ million people on LinkedIn - accessible from the palm of your hands anytime.

Why is this in high demand?

We've heard stories how successful business influencers reap the benefits from connections online at ease i.e. raised capital funding, invitation to speaking gigs, connect with partners, franchise their companies, meet global distributors and getting hundreds of positive clients' leads.

And forget about other people - those were exactly what happened to me personally. I started LinkedIn in January 2017 hoping to connect with more professionals. I wanted to raise capital in time, and I knew this platform is the best platform to get my profile visible to the right people. I just need to smartly position myself and my best qualities to filter the right audience that suits me.

And over a short span of three years, I have received invitation and spoke at more than 100 events and business summits. I've franchised my beauty tech company that I built from home, and I raised multiple rounds of capital funding from investors from more than ten countries. Truth be told, everything is fully transacted through communicating online and I have yet to meet most of my business partners, investors or employees.

My business grew exponentially, including the size of my online community of 90,000 followers today.

So if you are a business person, looking for career advancement or business opportunities - imagine being able to do all of that, at the comfort wherever you are based. Appeal to people who you would never have a chance to connect with in a physical setting, and explore new markets with people interested and believe in what you do!

That is what personal branding comes with.

Why bullet proof?

Whether one is employed, self-employed, retrenched affected by economical crisis - they need to explore opportunities to grow their business or rebuild their career. Personal Branding remains one of the imperative investments to ensure they stay appealing to attract opportunities.

So whether one is rich and wants to do better, or broke and just lost their career - they need the help of a personal branding coach to attract new opportunities. Someone who understands and care about their progression in life, and equipped with the right knowledge and experience to take them forward.

So we can be assured that due to the massive impact of personal branding on any professional, there is always going to be business for a personal branding coach. On top of the demand, it pays good money.

But I am happily employed. Why should I consider being a coach?

Learning to be a Personal Branding Coach does not mean you need to start working as one. The course coaches you on how to leverage your unique asset to open opportunities for yourself too, hence this contributes to your current career. With this new knowledge, you'll probably have better career advancement or acquire more clients than before.

And if you are being let go, especially when you least expected it - starting a career as a coach in the interim can help you earn income to ride the tide. The income keeps you financially stable as you plan your next career move.

And at some point, if you've decided to spend more time with family - then leaving your corporate job is not impacting your personal finance much knowing you've been earning the same as a coach working flexible hours.

No harm earning more money.

I am not a coach by profession, although I have done coaching several times last year. I was comfortable doing my work as a CEO but people were asking me if I could help with their personal brand, and I found myself enjoying coaching them. They went on to raise funding themselves, found new careers and expand their businesses. I juggled both my work and that additional role of coaching, both fulfilling and both monetising. The extra funds could always be handy another day, no harm earning more doing something you love - right?

So take it at your pace! You can always take a small number of clients due to the limited spare time you have, and when you feel you are ready to do more - hey, no one is stopping you.

Watch this video as I explained more about why you should be a PB Coach this 2020.

How much can I earn?

You can earn USD 500 for coaching a client over a four week period. This generally includes a coaching session per week (online or offline) and some assignments to apply what was taught. After such period, your client's learning objective is to be able to manage their personal brand themselves.

Some clients can be really busy and do not have time to manage their personal brand. They will then engage you as their ghostwriters to update their profile, with curated content representing them. That investment will take around 10 hours of planning and writing a month for a period of six months when it will usually take effect - this can earn you USD 2000 (or more) per client.

These rates are indication, you can also decide to charge higher or lower depending the demand for your time.

You can also earn by running group coaching or workshops, apart from individual coaching - for public or corporate clients.

"Personal Branding" isn't going away, the demand for it will only rise in the years to come!

Personal Branding Coaching with me! Be a Trainer!

The difference with the way I teach is:

(a) It's purely based on 100% experiences.

I configured, tried and tested strategies myself. I know what applies, and I tweak to create concepts that works. My LinkedIn account is a real life testimonial, and my journey towards the personal brand I have today was closely monitored by tens of thousands of followers who followed me for years.

One thing I can assure you - Personal Branding is easy, and it really IS for everybody!

But it is made up of small applications, here and there instead of one or two major techniques. People can work out some but not all, and they apply so little of these techniques because they got lost on how to get started.

Personal Branding is a cohesion of many small techniques used and put together, that most people overlooked or could not be bothered to.

There is no doubt my techniques do work, especially it worked really well for me as a business owner and entrepreneur. In fact, my entire business is built on my personal brand.

(b) I created a structure

I write my own content so my modules are a step by step guidance on how a coach can guide a client closely. It goes deep to understand one's personal brand and it goes wide to reach out to the right audience, and then concluding the right prospecting method and connecting people through synergies that can also be executed online! My modules teach you all - supported by case studies, tutorials, slides, course notes and assignments.

But I also coach on awareness, being mindful of the landscape surrounding us online. Using simple techniques that can quickly help you identify who is or will be important to your future progress, or who can contribute in other ways. And ways on how to bond closer, sustain and retain relationships or cut them off.

You'll learn to understand the behaviour of people through their habits they display online, and knowing them more means knowing what to propose to them.

(c) Own the IP

Investing in my coaching program also gives you the permission to own the same IP, You can use my IP - improvising and re-branding it at your discretion - and start your coaching program with your clients as your own company!

That way, you save a lot of time trying to come up with your own modules and proven concepts to be a coach. Qualify as a privately certified coach with me, and start earning your income as a coach the very next day!

(d) Fully Online Delivery

The modules are written in a way that best enhances online delivery. You never need to leave home to get trained, and as a coach later on - neither do your clients. The structure of the modules make online deliveries well structured and highly effective, making it seamless for coaches to deliver to clients anywhere around the world.

You could be based in a small town in Australia, coaching to twenty other clients from everywhere else in the world.

Clients love efficiency, and trust me - with less physical commitment to be present and more flexible with online coaching schedule, winning clients is a breeze.

Big Mission - I am training 100 coaches this year!

I love doing work that is impactful, especially coaching others to add value to other people too! It's an amazing feeling to know that other people benefited from the program, are earning good income from what you've taught them. That kind of impact, goes deep and personally, I've made it my life's purpose.

I need to do more! With more than 24 physical events I have to spoke to and host this year, we will be connected to a crowd of more than 30,000 people in person (not to mention my online network will climb to potentially 200,000 followers by end of 2020) and educating them about the benefits of Personal Brand.

Naturally, we will getting positive leads and enquiries, that I can now delegate to my trained coaches. And building a large team may not be easy, but I am eager to make it happen.

The question is - who wants to be apart of my team? Sign up here.

Can I find out more about Personal Branding?

The good news is, I've invested time this 2020 to set up a Youtube channel releasing videos weekly on Personal Branding strategies, and online networking through LinkedIn guidance. It always mean a lot to me, when you subscribe and eager to learn more. Subscribe to my Youtube channel here.