Lex: The Writing Tool that Thinks With You

Lex is a powerful AI-powered writing assistant that helps market researchers in translating complex insights into engaging content for B2B audiences. While tools like Grammarly or Writer have been beneficial, they often lack the capability to effectively shape content from multiple perspectives. Lex addresses this by providing an AI that collaborates directly in the writing process, making synthesizing insights into powerful prose that much easier.

I've found that using Lex helps reduce the challenge of turning detailed research into compelling narratives. Lex acts like a co-writer, offering suggestions or drafting paragraphs based on a brief piece of input. With Lex's natural language processing, it's easier to expand on ideas, use precise language, and shape the structure of your writing so it resonates more powerfully with B2B stakeholders—without losing your voice, or the core insights you need to convey.

Lex has a unique method of checking your document for appropriate grammar usage, brevity, clichés, readability, passive voice, repetition, and more. A small checklist pops up of these potential checks and you are efficiently walked through each "check" on your writing. This structured approach is particularly beneficial for market researchers focused on B2B audiences, as it ensures the clarity and precision that professional communications demand. Overall, this feature is more structured and actionable than Grammarly, so it's a nice touch.

Lex also has a few other nice to haves. Including the following:

• Show AI written text. This makes it’s obvious what’s uniquely yours versus where the AI contributed.
• Ask Lex. This feature makes it trivial to connect with a wide range of GenAI tools - Claude, Perplexity, ChatGPT, etc. to ask for feedback on what you are writing.
• Audience Check. This option allows you to provide a detailed description of your audience that you focused on, so the feedback you’re getting from Lex is more targeted.

Ratings:

• Usability: 5 stars. The interface is intuitive, clean, and distraction free, and the AI's suggestions integrate smoothly into your writing.
• Power: 4.5 stars. Lex is great for drafting and structuring content, though it may not replace specialized editing tools for advanced document customization.
• Flexibility: 4.5 stars. It excels in generating and refining text, though it lacks advanced formatting features available in traditional word processors.
• Cost: 5 stars. The free version of Lex provides access to core features, making it highly accessible. The paid version adds more value for those who use it frequently - at a fairly low cost - $18 a month.

In Sum:

Lex elevates the writing process for market researchers by serving as a collaborative partner, enhancing more than just a simple editor or a grammar checker might offer. It provides tailored suggestions that simplify complex content into accessible and engaging content.