Leveraging Your Personal Brand Through The AI Revolution

Why 2024 could be make or break for many in professional services and here’s why…??

2023 we saw the AI ?? revolution take off, like others we’ve been experimenting and dipping our toe in the water but now we are discovering there is huge potential for opportunity for all of us to improve our personal brands too.

A couple of weeks back we had Chris Hood , a digital strategy expert and author of 'Customer Transformation,' boasts 35+ years in AI, marketing, and business development. Hosting 'The Chris Hood Digital Show,' he guides organisations on innovation and customer-centric leadership.?

Chris's former roles include heading Google's Digital Business Strategy, crafting transformation programs for Fortune 500 companies, and developing storytelling technologies at Fox Broadcasting & Disney. As a co-founder of Blind Squirrel Games, his influence stretches across multiple industries. Chris also teaches at Southern New Hampshire University.

?? Key learning points from the episode ?

1. Learn about the key steps in crafting a digital strategy that can lead to transformation
2. How can smaller businesses effectively utilise AI and digital tools without the resources of larger corporations?
3. How business leaders can foster a culture of innovation and adaptability?
4. Discover the 7 stage strategy to aligning customers?
5. Tap into some of the emerging trends that small businesses be aware of in the next few years

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Leveraging AI alone isn't going to be enough to get yield results however if you create a business strategy and combine with AI now that's powerful combination.

Here are some of the golden nuggets you can learn from a recent podcast I gave recently.

1. Re-evaluate what’s working well and what improvements need to be made
2. Re-discover your vision and mission
3. What KPI’s do you need in place?
4. Creating a unique selling proposition
5. How to identify challenges, risks and opportunitiesHere is a direct link to the episode on Apple

Here are my top 5 predications for 2024 that you need to take into consideration when strategically planning

1) Personal branding: the key differenting factor between you and your competitors. Focus on building your authority in your industry and positioning yourself as the go to person. One of your key focus should go to improving upon what you have, not necessarily starting from scratch

2) The way we work is constantly changing: A shift from online focused to offline working. Building human connection builds trust and helps formulate collaborative partnerships easier. Attending and organising in person events

3) Making money ?? will no longer be a priority to yield results.. most will be focused on personal growth, creating joy and making an impact. Create your programmes and services based around these

4) Customer centric approach: consumers want to feel looked after and tailoring your services to match their needs, re-look at your offerings and utilise your clients feedback will help formulate what the market dedicates

5) Focus on knowledge and education: creating content regularly empowers and inspires your audience. Content creation through podcasting, video and quizzes positions you as a proven expert

Which prediction resonates with you?

Exciting Opportunities

On January 10th 2-4pm UK, I'll be hosting a masterclass and mastermind. This is normally exclusively only for members only however I'm offering 5 complementary spots to established business leaders that are looking to scale their business this year.

What will you learn?

1. How to use leverage AI to improve your productivity, increase content creation and improve your influence without it taking up too much of your time.
2. How to train AI and use prompts
3. How to embed AI into your strategy
4. Plus some extra added bonuses. Interested in learning more? Apply here and answer a few questions to see if you are a good fit for our tribeGood luck

New podcast ??? launch

January 11th see's the launch of our new podcast 'The Business Strategist'. Where I share advice, strategies and tactics on how to scale a business. We will also have industry experts and leaders sharing their experiences and insights. Here is where I love to share an exciting opportunity with you!

All you have to do is subscribe to the current podcast and you will be one of the first to listen

?? Want To Learn How To Scale Your Business But Not Sure Where To Start? Take the Business Growth Quiz Below

What area of your?business do you need to focus for growth in 2024? Take the business growth quiz here and let's formulate a strategy for growth together

The Game Changers Inner Circle

Are You looking to scale your business but feel you don't have the skills or your unsure if it's the right strategy for your business? In 2024 we are looking to launch our Inner Circle business mastermind programme. It's built on three promises human connection, collaboration and community. If this sounds like you ?? click here for info and join our waiting list. Once you opt-in you can get first notifications and access to a FREE Gift (10 spaces only).

?? Need more advice and tips on business strategy? Follow me and hit the bell to be notified when I post and go live.

?? My mission: To help 1000 businesses create impactful, purposeful and profitable companies by 2027