Leveraging TV Can Increase Your Website Activity

TV and Digital Advertising: The Big Picture

We are in the age of digital immersion, so why should you still be using TV ads to get customers? Because TV can drive activity to your website, to your social media accounts and in your front door. TV and Digital Advertising should not be looked at as two independent lanes that never merge; they are complementary pieces of a bigger picture. When you sit down to watch TV, do you have a mobile device nearby? If you do, so does your customer. Why wouldn't you want to tap into that dynamic by using your television ad to drive website traffic?

Why Television Matters

Television still drives consumers to products and services.  As we previously discussed in our article The Next Generation of TV Advertising, TV ads are effective. Today's consumer wants to develop a connection with the brands that they invest in. They want to share an experience. Television helps foster that connection. Television ads are one of the most efficient ways to introduce your brand to a target audience enraptured by soundbite storytelling. 

Television advertising, done right, can increase your digital performance significantly. Today, marketers are better able to measure the impact that television advertisements are having. They use analytics similar to those used to determine website performance, but television provides more specific information as to the best time of day and day of the week to run ads. Analytics can also be used to narrow your target audience based on the type of shows that they are watching and when they are watching them. Television provides a unique look into the habits of potential new customers that can help narrow your marketing efforts.

TV Ad Takeaways

Reaching your potential clients and getting the biggest bang for your buck is done with a comprehensive marketing plan that includes a multi-faceted approach. TV and digital should be used in conjunction with one another to drive traffic and increase your sales. Make sure that your website is up to snuff. Potential new clients are likely going to check out your website before contacting your office. If your tv ad sends customers to an outdated site, you could be losing potential cases.

TV spending is not going anywhere. Law firms continue to spend significant amounts of their marketing budget on television advertisements – so, if you aren't investing in tv ads, your competitor is.

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or your ad to stand out and speak to consumers, you want to be sure that you tell a story. Engagement is key. Consumers today want to develop a connection with you and your brand. Don't just sell your law firm or your services, sell the experience.

Want More?

If you are ready to take your firm to the next level, contact Amicus Media Group today at (888) 700-1088. We offer decades of experience in media buying and media management to help grow your firm exponentially. We use focused television, digital and radio advertising to reach your target audience. Call us today to speak to a case acquisition specialist.

This article does not contain legal or financial advice. Author and publisher disclaim any and all warranties, liabilities, losses, costs, claims, demands, suits, or actions of any type or nature whatsoever, arising from or any way related to this blog, the use of this blog, and/or any claim that a particular technique or device described in this blog.