Leveraging Truecaller’s Massive User Base for Effective Advertising

Truecaller, the leading global platform for verifying contacts and blocking unwanted communication, has achieved a significant milestone, surpassing 400 million monthly active users (MAUs) globally as of the first quarter of 2024.?

Truecaller’s Global Reach

Truecaller’s extensive reach is particularly evident in its regional breakdown:

Southeast Asia (SEA)

• India: With approximately 259 million MAUs, India is Truecaller’s largest market, contributing significantly to its global user base.
• Indonesia: Estimated around 20 million MAUs, reflecting strong engagement in this populous nation.
• Vietnam: Though specific figures are not detailed, Vietnam is noted for substantial growth in smartphone adoption and Truecaller usage.
• Philippines: Approximately 3 million MAUs.
• Malaysia: Around 2 million MAUs.

Latin America (LATAM)

• Brazil: With about 25 million MAUs, Brazil stands as the largest market in LATAM for Truecaller.
• Mexico: Approximately 10 million MAUs.
• Argentina: Roughly 5 million MAUs.
• Colombia: About 4 million MAUs.
• Chile: Estimated around 2 million MAUs.

Middle East and North Africa (MENA)

• Egypt: Approximately 10 million MAUs.
• Saudi Arabia: Around 7 million MAUs.
• UAE: About 5 million MAUs.
• Turkey: Roughly 6 million MAUs.
• Morocco: Approximately 3 million MAUs.
• Jordan: Around 2 million MAUs.

Other Notable Markets

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