Leveraging Testimonials & Reviews for Maximum Impact

Hello, fellow business owners! ??

Let’s talk about something that can make or break your business: social proof. Yep, those little nuggets of praise from your clients—whether it’s a glowing review, a heartfelt testimonial, or even a simple 5-star rating. They’re gold. ??

But here’s the kicker: It’s not just about collecting them—it’s about using them to make a REAL impact on your business. In today’s digital world, people trust strangers more than they trust businesses, which means your potential clients are looking to hear from the people who have worked with you. And guess what? If your reviews and testimonials aren’t actively working for you, you’re missing out.

So, how do we leverage them for maximum impact? Glad you asked. Let’s dive in.

1. Make Sure They’re Visible

It’s like that friend who brings their amazing homemade cookies to the party but then hides them in the back of the fridge. What’s the point, right? Your testimonials should be front and center. Feature them on your website, in your email signature, and even in your social media posts. Make it as easy as possible for potential clients to see them!

2. Use Video Testimonials

Okay, this is a game-changer. Written testimonials are great, but video testimonials? They’re a whole other level of trust-building. Video allows potential clients to hear the emotion, passion, and authenticity behind your customer’s words. If you’ve got a happy customer willing to speak on camera, make it happen. ??

3. Get Specific

The more specific the testimonial, the better. Instead of "Sarah was great," ask your clients to talk about how your service helped solve their specific problems. For example, “After working with Sarah, our leads increased by 30% in just 3 months” is WAY more compelling than “Sarah was great!” See the difference? ??

4. Show Off Your Best Testimonials

Not all testimonials are created equal. Some will knock your socks off, and others will be... fine. Pick the best of the best to feature and highlight the ones that best reflect the results you deliver. This isn’t just about fluff—it’s about showcasing your value.

5. Ask For Reviews Regularly

Don’t wait until you’re begging for reviews during your busiest season. Regularly ask clients for feedback throughout the year. Add a simple, "Hey, if you’re happy with my work, would you mind leaving a review?" at the end of your emails, or send a follow-up a few weeks after a project wraps up. Trust me, most clients are happy to do it—they just need a nudge.

Action Step ??

Take a look at your testimonials and reviews right now. Are they visible? Are you using them to their full potential? If not, let’s fix that. Go ahead, take 15 minutes today and pull some of your best reviews, place them on your website, your social media, or even in your email campaigns. If you’re not sure how to get started, I’m here to help.

We Want to Hear from You!

What’s your favorite testimonial you’ve received? Drop it in the comments below and share how you’ve been using testimonials in your marketing. Or, if you need help getting started, let’s chat.

Book a Fit Call!

Ready to put your testimonials to work and level up your marketing? Let’s chat! Book a 15-minute fit call to see if we’re the right match to bring your business to the next level.

Have a great week!