Leveraging social media to connect with Middle East Royal Family Offices

Around 63% of MENA-based family offices were active on Linkedin

LinkedIn's Middle East user base grew by 40% last year

Utilizing social media to Connect with Middle Eastern Family Office:

Engaging Content: Content with visuals receives 94% more views on social media platforms. Video content has become increasingly popular, with Middle Eastern audiences spending an average of 63 minutes daily watching online videos.

Engaging with the Generation: In the Middle East, the majority of family offices are in the hands of younger generations. Social media provides an effective platform to engage and communicate with them. 86% of Middle Eastern youth, aged 16-24, have at least one social media account.

Effective Strategies for Connecting with Middle Eastern Family Offices:

Tailor Your Content: Customize your social media posts to align with Middle Eastern Family Offices' investment objectives and preferred sectors.

Engage Authentically: Initiate meaningful conversations, offer valuable insights, and provide thoughtful comments to build genuine relationships and gain trust.

Leverage Influencers: Collaborate with influential individuals in the Middle Eastern business community to amplify your brand's message and connect with potential investors.

Utilize LinkedIn Groups: Join relevant LinkedIn groups focused on family offices, investment, and industries in the Middle East. Engage in discussions and share valuable content to establish yourself as a thought leader.

Leverage Paid Advertising: Utilize targeted social media advertising, such as LinkedIn's robust targeting options, to reach Middle Eastern Family Offices and increase visibility within this exclusive network.

The Power of social media

Social media platforms have revolutionized the way we communicate and establish connections. These platforms, such as #linkedin , #twitter , and #instagram , offer an unprecedented opportunity to engage with a global audience, including Middle Eastern Family Offices.

Here are some key statistics highlighting the power of social media:?

• There are approximately 244 million active social media users in the Middle East.
• LinkedIn has emerged as a leading platform for professional networking, with over 40 million users in the Middle East.
• Twitter boasts around 10 million active users in the Middle East, making it an ideal platform for real-time engagement.
• Instagram is widely popular among Middle Eastern users, with approximately 63 million active users in the region.
• Around 183 million people in the Middle East actively use Facebook.
• WhatsApp is the most popular messaging app in the Middle East, with an estimated 77 million users.