LEVERAGING THE ROLE OF SOCIAL MEDIA INFLUENCERS IN THE CORPORATE WORLD
Sally Mwasaru
Co-Founder at Elite Women Ke | Corporate Communications Expert | Digital Marketing Strategist | Skilled Panel Moderator Driving Meaningful Conversations
The nodes that connect brands and customers are social media influencers.
It is clear from the recent debut of?#fentyskin?&?#fentybeauty?brand in?#africa, particularly in Nairobi, that social media influencers change customer perceptions by giving relevant and timely information.
Influencers are regarded as trustworthy and authentic, and as a result of their followers' faith in them, they purchase new products advised by them.
Influencers on social media have revolutionized the way brands communicate with customers; as a result, influencers are critical to a company's success.
Critical roles of social media influencers;