Leveraging Qualitative Research Insights to Drive Competitive Advantage: A Case Study

CLIENT OVERVIEW

A leading lifestyle and fitness company, providing services through a cutting-edge mobile (iOS & Android) application designed to enhance users' health and fitness journeys.

CHALLENGE FACED

The company struggled to recruit experts & KOLs for qualitative interviews, which are crucial for gathering high-level industry insights as well as insights for product improvement.

EMPIRICO’S SOLUTION

Empirico Research stepped in with a customised qualitative approach, designing 45-minute in-depth telephone interviews. This method fostered meaningful discussions, enabling a deeper understanding of industry challenges and opportunities compared to more rigidly structured interviews. We facilitated valuable conversations, setting up interviews with lifestyle, fitness & healthcare experts and offering a curated list of suitable participants, ensuring access to invaluable insights from people who know the pain points of the industry.

OUTCOME

Leveraging the insights from these interviews, we provided actionable recommendations and routes for innovation. Our insights based on the responses of the interviewees, helped the client refine their market & product strategies, thereby allowing them to capitalize on emerging opportunities. This not only fostered their competitive edge but also paved the way for sustained success and differentiation in a crowded market.

WHAT MADE THE CLIENT CHOOSE EMPIRICO RESEARCH?

The client chose Empirico Research due to our extensive global network (7+ million active respondents across 70+ countries) and unparalleled access to C-suite respondents across sectors, particularly in healthcare. Our reach spans numerous industries (15+ industries) including banking, communications & media, consumer goods & services, health, insurance, retail, and automotive, and key markets like the UK, US, India, Brazil, South Africa, Canada, Germany, France, Spain, Italy, Netherlands, Australia, and UAE. This ensures comprehensive insights across large corporations, helping our clients make informed strategic decisions.

Empirico Research's global network and tailored approach made a significant impact, enabling our client to enhance their product strategies and maintain a competitive edge.

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