Leveraging The Power of AI
Serendipity2
A data driven marketing agency using data, technology & creativity to help major brands & retailers drive success.
In today's ever-evolving digital landscape, artificial intelligence has emerged as a transformative force, offering unparalleled opportunities for brands to connect with their audiences in innovative ways. From accurately targeted marketing and personalised customer experiences to streamlining operations and uncovering valuable insights, AI holds the key to revolutionising the way brands engage with their consumers.
In this article, we explore the possibilities AI presents that will empower brands to harness it's full potential when engaging with receptive target audiences, and stay ahead in the competitive market.
Client Project: S2 Conducts PureOaty Consumer Research
As part of its strategy in 2023 to raise the profile of its oat milk drink, PureOaty, and engage with trade and consumers, Glebe Farm Foods appointed research company and insight experts Serendipity2 to conduct research amongst its target consumer groups, with a major focus on health and wellbeing.
Research would help to inform how Glebe Farm Foods positions PureOaty as a key player in the mainstream ‘health and wellbeing’ marketplace, broadening out from niche positionings within very specific health conditions and sustainability agendas.
The aim of the research was to provide robust and topical insight, enabling PureOaty to establish an authoritative role as a major advocate of health and wellbeing.
Our Top Picks For This Month's Industry Articles
In today's ever-evolving digital landscape, artificial intelligence has emerged as a transformative force, offering unparalleled opportunities for brands to connect with their audiences in innovative ways. From accurately targeted marketing and personalised customer experiences to streamlining operations and uncovering valuable insights, AI holds the key to revolutionising the way brands engage with their consumers. Or does it? This really interesting article from Gill Chambers, Research & Insights Director at Serendipity2, explores some of the advantages and myths surrounding AI and how it will shape our lives in the future. #ai #datainsights #datamarketing #aitechnology