Leveraging Pinterest’s New Features For Business

For those looking to serve more ideal clients and turn those connections into more conversions, Pinterest is the go-to platform.  As a social media platform that is also a search engine, understanding how to leverage Pinterest’s new features for business makes getting on the platform a no-brainer.

 Pinterest is a platform capable of creating significant cash flow.

 It had 367 million active monthly users in early 2020.  And the number has climbed during the pandemic.

Pinterest has 48% of users going to the platform before making a purchase decision.  Some are researching, some are searching for answers and many are shopping. 

But it doesn’t stop there.

If all of that weren’t enough, there’s still another reason to take advantage of a presence on Pinterest for your business. 

Unlike other social medium platforms where your offer gets buried under a stockpile of new or more recent posts, Pinterest isn’t designed to be a feed engine.  It’s designed to be a search engine that populates relevant results. 

In other words, on Pinterest relevancy tops recency.

Read the full article on Medium. https://medium.com/@laurarike/how-to-leverage-pinterests-new-features-for-business-d5e63a9e10a8