Leveraging Out-of-Home Advertising to Reach Underserved Populations

The COVID-19 pandemic has further exposed a persistent challenge in health care: Sharing public health and general health care initiatives with hard-to-reach and historically underserved communities.

As health care systems and public health departments at the state, county and local level look to gain momentum and educate their communities about vaccination and other ongoing public health initiatives like diabetes care and flu shots. This means health care marketers need to blanket entire communities with updates as quickly and efficiently as possible. Amidst mounting online confusion and misinformation, out-of-home (OOH) advertising is surfacing as an effective, trusted form of communication.

With the ability to reach large groups of people where they are, OOH provides an easy-to-access solution for health care marketers looking to share messages with traditionally underserved, multilingual and rural communities. Many, however, don’t have experience leveraging it. Now’s the time to change that.

Read my full article, Leveraging Out-of-Home Advertising to Reach Underserved Populations, at Strategic Health Care Marketing.