Leveraging Market Research To Transform Your Business

We all know that market research can help create business strategies. But how well are you using market research to increase your brand reputation and impact your ROI? In this webinar, Susan Baier , market research expert, shares her wisdom on using data for thought leadership positioning and working within any budget to gain those data insights.

Using Research To Understand Your Own Value Exchange: Susan shares that, once you start to define your area of genius, the next step is to define your value exchange. "Business relationships are built on trust. If you have something that's valuable enough for them, such as downloadable content that isn't gated, you are showing that you know what you're talking about and have stuff that's relevant to them. This becomes a reasonable trade. Predictive ROI's CEO Stephen Woessner calls it the Screaming Cool Value Exchange. And it is an exchange of value - value of their qualitative or quantitative data for your knowledge."

If you have something of real value for your audience, they will provide the research data that you seek. If you don't get any takers, what you are offering may not have the value you think it does.

Budget Considerations For Market Research: Susan shares that even on a tight budget, you can find data that helps with your authority power. "If you're just getting started and you don't have much in terms of a budget, you should look around and see if there's data you've already got.

I had someone reach out to me after a webinar a month or so ago. She is a coach and has had an assessment up on her website since 2019. She has over 2,500 responses to this assessment. That is a goldmine because she asks people about things that directly tie into her coaching practice. She can review these data points and share commonalities that she sees."

Just like you can first shop your own home when you want to redecorate, so too can you review data you have already collected. Total cost for that data: zero dollars.

The Role of AI In Market Research: Custom research questions that reflect your brand personality still need to be developed with a human touch. However, Susan share other ways AI can assist you in your research efforts. "I think there's two fronts on that. One is developing questions in the right way. AI can help you think about how to write a question that doesn't have your bias baked into it. And provide different ways to structure questions, depending on how granular the kind of information you want to get is.

The second front is AI research. AI provides the responses to the questions that you have, based on the information that has already been created and within the data set."

Removing your bias from questions can help you be more analytical in your research and make the survey more of an aha moment within your audience (based on what they struggle with). That aha moment becomes the spark to a conversation.

Tapping into your audience for their views can help you become a better thought leader with better content, conversation and conversion. Your audience will see that you have done your research!

You can watch the full webinar episode here, along with a library of past webinars to increase your knowledge.

Be sure to join the next interactive webinar, focusing on creating lasting legacy with your personal brand. This will also provide audiences with a taste of my upcoming book, The Greatest Personal Brand Story Ever Told. You can also join the VIP List to have pre sale access once the book has dropped!