Leveraging Google’s Feedback for Enhanced Content Visibility
Would you like to receive direct feedback from Google on how it perceives your content in relation to search queries?
Okay, here is an easy way. It is more like a hint rather than full feedback, but it can still be very useful.
Most lazy users, just like me, type patterns such as the following when searching for something: car insurance low rates Ireland
On the other hand, if I were a content SEO specialist ??, I would probably ask something like: What are the best options for finding low rates on car insurance in Ireland?
Put these searches in two different windows and check the difference.
Pay attention to the first results, whatever they are – I bet they will not be the same.
Why? - The answer to that question can be found in the same place where I suggested you to look for hints on how Google sees your content.
Now, straight to the point:
Please pay attention to the images below and notice the three vertical dots at the end of shortened URLs below the title of each SERP result: clicking on them will open the modal "About this result" window.
car insurance low rates Ireland
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What are the best options for finding low rates on car insurance in Ireland?
There are really a lot of interesting sections there, and if you have time, you can try to understand a lot: About the source, whether the result was personalized or not, and why… But what I wanted to draw your attention to is the "Your search and this result" section and how Google sees the relation between our query, our intent and the content it offers us.
·??????? Which of the search terms Google knows appear in the result.
·??????? Which other terms Google relates to our search and finds them there too.
How can that information be used?
If you wish, you can compare how Google sees your content compared to competitors or you can decide to create a Chrome extension to automatically extract the information – up to you ??.
Marin Popov – SEO Expert with exceptional analytical skills for interpreting data and making strategic decisions. Proven track record of delivering exceptional results for clients across diverse industries.
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