Leveraging Google Ads for Effective App Marketing
ShyftUp | App Store Optimization & Mobile App Marketing Agency
Global User Acquisition Agency. Services: App Store Optimization, Apple Search Ads, Google App Campaigns, Paid Social
Are you considering using Google Ads for your app promotion efforts? Maybe you’ve already taken the initial step of creating a Google Ads account but are uncertain about the next steps. Fear not, as this post aims to provide you with valuable insights into leveraging Google Ads effectively.
Continue reading to uncover how you can harness the power of Google Ads to significantly enhance your app’s visibility, drive more downloads, and boost revenue.
What is Google Ads?
Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to create and run ads that appear on Google’s search engine results pages (SERPs), as well as on Google’s network of partner websites through the Google Display Network and YouTube.
Google Ads operates on a pay-per-click (PPC) model, meaning advertisers only pay when users click on their ads. The platform enables advertisers to target their ads to specific geographic locations, demographics, keywords, interests, and more, ensuring their ads reach the most relevant audience.
Read more at ShyftUp's article.