Leveraging good data for better decision making by C-level Executives!
Ruchika Drabla Keshwani
Founder & COO @VoiceOwl | Generative AI | B2B Enterprise Sales & 360 Marketing | Thought Leader | Woman-Owned Business
Data has become one of the most vital resources for all the businesses in the transforming digital age. C-level executives use data to make efficient and timely decisions, gain insights into customer behaviour, and stay ahead of the competition curve.
The most significant issue that leaders of lead and demand-gen companies with larger databases face is data decay, which many of them are completely unaware of until they spend millions of dollars on expensive data cleansing tools only to discover that the contact data they have in their existing database is no longer fresh and the leads have become cold.
We will discuss the global issue of data decay and how C-level executives can use good data to make better decisions in this article.
Traditionally, the expertise and intuitions of business leaders have been the driving force behind decision-making. Unfortunately, this is one of the primary reasons for the alarming statistic that 90% of small businesses and start-ups who have been following this tend to fail in today's time.
POV: From a Thought Leader’s Desk:
"The most valuable trait in a thought leader is smarter decision-making that is supported by human intelligence. Also, research shows that businesses that base their decisions on DATA rather than INTUITIONS or work experience are 19 times more likely to succeed in the long run."
– Vivek Jain, CEO and CO-FOUNDER of GenieTalk.ai
According to a recent EY survey , 81% of businesses believe that data should be at the center of all decision-making. Based on the same report, only 31% of companies have substantially reorganized their activities for real to do so.
With this being said, the need of fresh and good data by the large database companies has further increased.
Role of Automation in Data Transformation
Most businesses today claim to be data-driven to some extent - it's a trendsetting thing to say. But I'm sure many people reading this are aware of the ongoing global issue of DATA DECAY and the consequences that companies face when using stale data in their daily operations.
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Here comes the GenieTalk.ai’s Automation Solution to the rescue. Using the advanced algorithms of machine learning and deep tech, data becomes updated, highly reliable and more effective. Our patented tool GenieVerify does it all in just a few hours, from fixing stale contact data- numbers, mail id's, designations, and more with AI data enrichment.
As a result of our tele-verification process, you get:
Enriched Data = Enhanced Decision making
Once businesses have eliminated data decay, they can use good data to make better decisions. Data enrichment can help streamline decision making. The goal is for C-level executives to have a complete picture and trust the data they have at their fingertips in order to perform:
The Bottom Line:
If you want to make more informed decisions, data-driven decision-making is a great way to do so. Begin by ensuring that all of your business decisions are based on real-time updated data and analysis.
However, keep in mind that data enrichment is a long and costly journey that can be made short and cost-effective in real time with the assistance of our intelligent virtual assistants. And I am confident that GenieTalk.ai will play a significant role in this journey!
About GenieTalk.ai
GenieTalk.ai is an AI-powered SaaS-based platform that revolutionizes B2B contact centers and lead generation operations. This platform leverages advanced AI technology to streamline and automate the task of lead verification, reducing manual effort and increasing efficiency.