Leveraging Digital Technologies for Informal Sector
Shailendra Singh Bisht
Lead @ Centre of Excellence for Digital Transformation | Regular Researcher | Occasional Academician | Passionate Nature Lover | Struggling UltraRunner |
Digital transformation is an effective tool for empowering Indian Informal Sector. It can help them access capital, infrastructure, support, and leverage technology and digital tools.
Marketing Management students completed a field research project on usage of digital technologies by the Indian Informal Sector. Their research output was presented in two formats- Three Minutes Audio-Video Submission and One thousand words report documenting?team's insights based on fieldwork?about the digital transformation of the Indian Informal Sector.
Multiple student teams shared their insights about the informal sector accessing capital through crowdfunding, digital payment systems, and other sources of financing, thus enabling them to invest in their businesses and expand their operations. You would find their Linkedin post in the comments below. Please follow them for more insights.
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Multiple informal sector informants reported improved access to technology and digital tools. This includes access to mobile phones, the internet, and digital payment systems. This will enable them to market their products, reach new customers, and accept digital payments.
Skill acquisition is essential for the Indian Informal Sector to remain competitive and successful in the ever-changing market. Basic skills in operating smartphones and learning how to leverage the apps are important. However, access to? training is not easy for many? vendors? who find it difficult to skip work to attend training sessions.??Educational institutions may conduct periodic workshops at the places where the vendors operate. A small group of street vendors may be given hands on training on the effective use of various digital tools. In the future, we could plan for various initiatives such as:
#industryreadines
#readyforbeyondcovid19world?
#trusttheprocess
#fantasticfriday?
#LinkedInFridays?
#YouVersion2Point0
#CampusToCorporates
CSA at SpotDraft | MBA, Marketing
2 年Great article highlighting the importance of digital transformation, for the Indian informal sector, Sir! It's encouraging to see that the sector is becoming more tech-savvy, with improved access to technology and digital tools. More power to everyone who went for the fieldwork and shared their valuable insights. ??
Organizational Change Management Consultant at Cognizant Business Consulting | MBA, IBS Hyderabad'22 | Aeronautical Engineer
2 年Very well pointed out, Sir. This reminds me of a video of Capt. Raghu Raman on Management lesson from the street of India.https://youtu.be/yQGaoj9Iwro
MBA Marketing, 2024 | IBS HYDERABAD | Deputy Manager - SBB - Axis Bank |
2 年https://www.dhirubhai.net/posts/ankur-mittal-a6aa931b7_marketing-digital-industryreadiness-activity-7016287778925621248-WwMo?utm_source=share&utm_medium=member_android
MBA graduate & Computer Science Engineer
2 年Totally agreed sir! also, After completing our marketing project, what I feel is we lack to provide basic education related to digital technology and how it could simplify the jobs even in informal sectors. My detailed insights are here in this link. https://www.dhirubhai.net/posts/bhatta-rabinarayan_industryreadiness-readyforbeyondcovid19world-activity-7016364746119544832-dYg7?utm_source=share&utm_medium=member_android
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2 年https://www.dhirubhai.net/posts/mogili-tejaswini-9800b51b7_readyforbeyondcovid19world-trusttheprocess-activity-7014569996496363520-V2jJ?utm_source=share&utm_medium=member_android Like share and comment