Leveraging Customer Intelligence to Build Trust - Excerpts from Our Sharing Session at the National Gallery of Singapore

Adobe and Attribute Data hosted a public sector focused event to explore how citizen experiences can impact trust and shared tips on leveraging customer intelligence to build it. The event brought together industry experts, with John Mackenney , Practice Director - Digital Strategy Group from Adobe APAC, and Joel Yeo , Head of Strategy & Growth from Attribute Data, sharing invaluable insights to build and sustain trust in the public sector. Here’s some key takeaways ?? from the session:

1. Market Trends and Digital Maturity:

Delving into the current market trend, especially within Singapore's digital maturity scale, John provided invaluable benchmarks crucial for our government agency partners. This insight serves as a compass for navigating the ever-evolving digital landscape.

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2. Crucial Elements of Leading Service Delivery:

John articulated the crucial elements of leading service delivery in government, placing a strong emphasis on personalization. Recognizing the individual needs of citizens, ensuring seamless interactions, and providing consistent experiences across multiple channels were underscored as integral components for effective service delivery.

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3. Diverse Data Sources and Incremental Enrichment:

A comprehensive exploration of various data sources highlighted by Joel advocated for an incremental approach to enrich customer intelligence. This approach ensures a thorough understanding of evolving data landscapes, promoting adaptability and agility in response to changing citizen’s needs.

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4. Data Modelling Process - Discover, Define, Design, Deploy:

The emphasis on the Data Modelling process - discover, define, design, and deploy, showcased a systematic approach to structuring and implementing databases. This process provides a blueprint for effective data management, aligning with the evolving requirements of our dynamic industry.

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?? Gratitude to Adobe - Our Valued Partner:

A special thank you to Adobe our esteemed partner, for their unwavering support and expertise. Your insights have played a pivotal role in shaping the discussions, creating a dynamic learning environment that fosters innovation and growth.

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?? Appreciation to Engaged Attendees:

?Special appreciation goes out to all the attendees who actively contributed to the discussions. Your diverse perspectives and engagement added immense value to the completion of this enriching journey.

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?? Future Collaborations and Connections:

If anyone is interested to attend similar workshops or exploring the captivating world of customer intelligence, we extend a warm invitation to reach out. Let's connect, learn, and grow together as we continue to navigate the exciting landscape of customer intelligence.

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#CustomerIntelligence #AdobePartnership?#BuildingTrust