Leveraging ChatGPT for 'Jobs to Be Done' Research
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Leveraging ChatGPT for 'Jobs to Be Done' Research

In a recent webinar about the "jobs to be done" framework, I discussed how I use ChatGPT to assist with preparing and processing interviews. Below are the prompts:

  1. For processing transcripts

Could you assist in summarizing the 'jobs to be done' research findings for the product I'm currently developing, MindShare? MindShare is a platform designed to help experts monetize their expertise and time. Please identify the jobs mentioned most frequently, organize them by the number of mentions from different interviewees, and provide 2-3 examples or excerpts from the interviews for each job. The interview transcripts are attached.

Additionally, I'm asking for a review of my transcript to identify any potential oversights or missed questions:

Here's a transcript of an interview I conducted with a MindShare consultation buyer. Could you suggest any improvements? Are there any questions or topics I might have missed?

2. For hypotheses on "jobs to be done" or potentially overlooked aspects:

You're acting as a user research assistant. I aim to gain a deeper understanding of the 'jobs to be done' for someone using MindShare to schedule consultations with experts they follow on LinkedIn or Twitter. Please share insights into the user's feelings, desires, and 'jobs to be done,' including alternative products and services they might opt for, and the reasons for their choices.

Following this, I request the generation of user stories:

Could you transform these insights into a user story for someone seeking traditional consulting services but opting for MindShare over established firms like McKinsey or BCG?

3. Assistance with framing "jobs to be done" interview questions for specific personas:

Please generate potential personas for MindShare users.

And then, for a specific persona:

Assist me in devising 'jobs to be done' interview questions for a startup founder & CEO who's scheduled consultations with a serial entrepreneur to navigate startup growth challenges.

Concluding with a request for an entire dialogue generation:

Could you create a 'jobs to be done' interview dialogue or transcript between a researcher and an aspiring entrepreneur?

Note: These dialogues and personas are not meant to replace research but are intended to extract useful hypotheses and questions, facilitate self-analysis, and identify growth opportunities.

P.S. Connect with me on MindShare for a personalized consultation on your startup and/or product management challenges

Lex Konrad

Founder at SELECT:FROM - Data & Analytics Talent Solutions on the top of your fingers

8 个月

What are you using for audio recording and transcription?

回复

Your approach to leveraging ChatGPT for interview processing is strategic and insightful! Bayram Annakov

Alex Carey

AI Speaker & Consultant | Helping Organizations Navigate the AI Revolution | Generated $50M+ Revenue | Talks about #AI #ChatGPT #B2B #Marketing #Outbound

8 个月

Sounds like a fascinating way to leverage ChatGPT for your interviews! Bayram Annakov

Udo Kiel

????Vom Arbeitswissenschaftler zum Wissenschaftskommunikator: Gemeinsam für eine sichtbarere Forschungswelt

8 个月

ChatGPT is a game-changer for interview prep and processing. ??

Woodley B. Preucil, CFA

Senior Managing Director

8 个月

Bayram Annakov Very insightful. Thank you for sharing

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