Leveraging the Art of Mobile Shopping Technology
In the ever-evolving landscape of online shopping, the prevalence of mobile devices is reshaping the way consumers are currently interacting with e-commerce platforms . Therefore, to stay ahead of the intense competition, every retailer is heavily investing in improving their online and in-store channels. In a recent survey by PYMENTS it was found that 46% of global in-store shoppers reported using a smartphone to enhance their most recent shopping journey.?
However, despite this proliferation of smartphone use, many retailers are still not taking full advantage of in-store mobile opportunities.?
Retailers who have implemented mobile shopping technology are aware that mobile touchpoints are the new way of connecting with shoppers, especially those who are now accustomed to e-commerce experiences.
In today’s exclusive AI‐TechPark newsletter, we will get an understanding of the different types of mobile shopping technologies and how they can improve the in-store experience for shoppers.?
1. Upgrading Loyalty Apps With AI
When prompted with the right discounts, customers will readily sign up for your brand's loyalty programs with their email address or phone number. This trick creates a more loyalty-focused app that urges shoppers to engage and make a purchase with the brand online, in-store, and on their phones. If retailers want to make the most of these mobile loyalty programs, they should rely on artificial intelligence (AI) -driven personalization that delivers customized promotions, recommendations, and outreach based on the shopper’s recent purchase history.
2. Leveraging Self-Scanning Technology
Shoppers hate waiting in lines. Therefore, with self-scanning technology offered through customers' mobile phones, they don't have to wait to scan their products and simply check out hassle-free. This digital basket provides a touchpoint for product information. Further encouraging meaningful associate-customer interactions and helping shoppers make their way through the store with ease. Self-scanning not only improves the shopping experience but also enables seamless mobile checkout for customers in a hurry.?
3. Enabling Mobile Checkout and Order-Ahead Options
Every retailer wants to create a strong customer experience that keeps loyal shoppers coming back. Therefore, consumers can create a seamless shopping journey that will be tailored to their preferences and can rely on mobile ordering and payment options. By giving these options to the shoppers, they will be more likely to rely on you for a convenience-focused shopping journey.
In the dynamic and ever-evolving landscape of mobile shopping, retailers should start focusing on optimizing for smartphone shoppers to fulfill their sales target. Understanding the implications of mobile shopping technology, leveling up knowledge about the new trends, and prioritizing a seamless experience for mobile users are crucial elements in specifying a strong presence in this digital realm. And with time, smartphones will continue to play an integral role in online shopping, and retailers need to embrace and acclimate to the mobile shopping process that will thrive in the competitive retailer landscape.
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