Leveraging AI to create better content
MarketMuse by Siteimprove
MarketMuse is an AI platform that transforms how you research, plan and craft your content. Powered by Siteimprove
The customer journey is really simple... said no content marketer, ever.
But fear not, my friends. You can create content with the right intent across every part of the buyer journey.
And you can get it done without pulling your hair out in frustration.
Last week, MarketMuse co-founder and Chief Strategy Officer Jeff Coyle sat down with Kim Scoppetta, Sr Director of Content, Neil Patel's agency (NP Digital) to talk about leveraging AI and NLP.
From understanding the customer and the client’s sales funnel to creating content briefs and blog outlines, they shared valuable tips on how to create quality content.
As Kim explains:
AI is actually allowing them [writers] to focus more time on the strategic part of it.
While it’s no easy button, used responsibly, AI can help you create better content, faster. It’s like a supercharger for a well-oiled content engine.
See the recap for tips on how to create the process and structure for building successful content teams.
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This guide will provide you with the knowledge and skills you need to become your company’s expert on using generative AI for marketing content creation.
Unlocking the Power of Demand Generation: The Key to Launching Your Customer’s Journey | Seventh Bear
If you tell someone something about you, they’ll probably forget. If you teach someone something about you, they may remember. But if you inspire someone enough for them to want to be part of your journey, they will always learn.
Find out what marketers are doing and the “why” behind their decisions.
This Maturity Model is a way for eCommerce providers to improve the quality and value of their content. It starts with a simple category page and over a number of steps, evolves into a rich experience that fully reflects the buyer journey.