The Leveraged Creator's Journey
The formula for freedom goes something like this:
None of which happen overnight.
There are many unintuitive things about working on the internet:
The first being, the narrower your focus, the bigger your opportunity.
The great irony in identifying your focus is (in my experience) only achieved by widening it first.
For me it went something like this:
The last bullet is a combination of everything I learned and experienced in the 8 bullets before, packaged into "a brand" —?something that takes a long time to take hold in the minds of everyone that isn't you.
I talk about this idea in more detail in this video:
There a many awful, cringe inducing definitions of "personal branding" —?none of which I'm endorsing here.
Doing business on the internet is about convincing people you don't know that you have something they need or want. Think of a brand as the bridge between the two.
This article is the first in free 10 part series: The Leveraged Creator
Director of Education, Charles River Museum of Industry & Innovation | History | Civics | ?????
3 年We are the sum total of all of our experiences, and that is intrinsically valuable. The difference is now who holds that value - When you sell your time in exchange for money, you no longer own it. When you create intrinsic value, it's yours.
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3 年I look forward to reading installment two.
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3 年Gold!
Agency owners, do you get ROI when you speak at conferences, events and podcasts? If you want more, then let's talk and ensure you get the maximum ROI from your time in the spotlight.
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