The Leveraged Creator's Journey
Visualize Value

The Leveraged Creator's Journey

The formula for freedom goes something like this:

  • Build marketable skills
  • Earn more than you spend
  • Don't depend on a single source of income
  • Stop trading time for money
  • Align your work with your curiosity
  • Work when and where you want
  • Develop a network of trusted relationships

None of which happen overnight.

There are many unintuitive things about working on the internet:

The first being, the narrower your focus, the bigger your opportunity.

Narrow your focus, multiply your results.

The great irony in identifying your focus is (in my experience) only achieved by widening it first.

For me it went something like this:

  • Study graphic design
  • Do 3 unpaid graphic design internships
  • Get an agency job
  • Quit agency job
  • Get 7 more agency jobs
  • Start my own advertising agency
  • Pivot agency business
  • Pivot agency business again
  • Build Visualize Value

The last bullet is a combination of everything I learned and experienced in the 8 bullets before, packaged into "a brand" —?something that takes a long time to take hold in the minds of everyone that isn't you.

I talk about this idea in more detail in this video:

There a many awful, cringe inducing definitions of "personal branding" —?none of which I'm endorsing here.

Doing business on the internet is about convincing people you don't know that you have something they need or want. Think of a brand as the bridge between the two.

This article is the first in free 10 part series: The Leveraged Creator

Stephen Anthony Guerriero

Director of Education, Charles River Museum of Industry & Innovation | History | Civics | ?????

3 年

We are the sum total of all of our experiences, and that is intrinsically valuable. The difference is now who holds that value - When you sell your time in exchange for money, you no longer own it. When you create intrinsic value, it's yours.

Marvin H.

I help business leaders cut manual tasks with THINK AI | Get results-driven AI tips to apply in your work | Join the AI Scout Pilot

3 年

I look forward to reading installment two.

Riley Hale

? Minimizing tax on company stock options ? | Tax Strategist for owners of ISOs, RSUs, or QSBS | Free Consultation in Bio.

3 年

Gold!

Martin Barnes

Agency owners, do you get ROI when you speak at conferences, events and podcasts? If you want more, then let's talk and ensure you get the maximum ROI from your time in the spotlight.

3 年

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