“Leverage your unique qualities, be genuine, and don't shy away from expressing your ideas.” | Advocating for Financial Success: Meet Taylor Price

Taylor Price , known as @PricelessTay, began her journey as a Gen Z financial activist and money mentor with a heartfelt mission: to combat the silent pandemic of financial illiteracy. As she shares her knowledge of personal finance, entrepreneurship, and investing through Priceless Tay, she touches the lives of millions of young people, empowering them to take control of their financial futures.

With a fire ignited within her, Taylor co-founded Dfinitiv Inc. , a startup that would revolutionize the way people spend and save. By maximizing deals, discounts, and offers, Dfinitiv aims to empower individuals to get their money's worth with every purchase.

Taylor is proud to say that her years of dedication to financial activism have led to numerous accolades, including being named one of GoBankingRates’ TOP 100 Financial Experts – the youngest on the roster and the only woman in the social media category. Today, she continues to strive for financial empowerment, shaping the next generation’s perspective on financial literacy and inspiring them to financially thrive, not just survive.

Miss EmpowHer: What does women's empowerment mean to you? Why is it important?

Taylor Price: Women empowerment embodies the essence of providing women with the autonomy and confidence to assert their capability and influence in any space they choose. It's essential because it breaks down outdated norms and enriches our society in terms of ideas, perspectives, and solutions.

Miss EmpowHer: What advice would you give to other women looking to succeed in your industry? What qualities are the most important and what skills should they focus on developing?

Taylor Price: To succeed in any industry, I believe it's important to be tenacious, resilient, and most importantly, to never stop learning. Remember to leverage your unique qualities, be genuine, and don't shy away from expressing your ideas.

Miss EmpowHer: Tell us about a woman who has influenced your career and how their guidance has impacted your professional growth.

Taylor Price: The woman who has profoundly influenced my career path is my mom, Erica. Her exceptional strength and unwavering will-power served as a living example that has deeply resonated with me. Her embodiment of leadership in every facet of life has inspired me to carve out a place as a young leader in the world of finance—a domain traditionally dominated by men. Her guidance, and the example she set, has been a north star in my own professional journey, helping me navigate challenges and celebrate triumphs with grace and resolve. Erica's influence is a daily reminder that with determination and heart, no ceiling is too high to shatter.

Miss EmpowHer: How do you handle work-related stress and pressure, and what techniques or practices do you use to maintain your well-being while pursuing a successful career?

Taylor Price: For work-related stress, I'm a big advocate for balance. Regular physical activity, prioritizing sleep, and maintaining a healthy diet all play key roles. Mindfulness practices like deep-breathing exercises are also essential for me.

Miss EmpowHer: Can you share any lessons or insights you have gained from failures or setbacks in your career, and how you have turned them into opportunities for growth and learning?

Taylor Price: Every setback is a setup for a comeback! Each stumble has taught me resilience, patience, and the art of re-strategizing. I've learned to acknowledge my failures as steps toward success and growth opportunities.

"Every setback is a setup for a comeback! Each stumble has taught me resilience, patience, and the art of re-strategizing."

Miss EmpowHer: Can you share any strategies or tips for building a successful network and fostering meaningful professional relationships that have helped you in your career?

Taylor Price: Build genuine, reciprocal relationships, and always give before you take. Attend industry events, be active on professional networking platforms, and don't be afraid to reach out to people you admire.

"Always give before you take."

Miss EmpowHer: What strategies or tactics do you use for setting and achieving your career goals, and how do you stay motivated and focused on your objectives?

Taylor Price: Setting SMART (Specific, Measurable, Achievable, Relevant, Time Bound) goals is the strategy I follow. For staying motivated, I keep my eyes on the 'why.' Visualizing the end goal helps in staying focused.

Miss EmpowHer: What motivated you to choose your current career field, and what do you find most fulfilling about your work?

Taylor Price: The driving force behind my decision to focus on financial literacy education stemmed from my personal experience as a finance major in college. Despite my academic background, I quickly realized that personal finance and corporate finance are entirely different beasts. This gap in my own knowledge ignited a passion to ensure others wouldn't feel similarly unprepared. The most rewarding part of my career is undoubtedly the capacity to alter the course of people's lives. It's not just about the finance tips; it's about sparking conversations that resonate, spread, and ultimately empower others to take control of their financial future. It feels incredible to be a part of a ripple effect of positive change.

"It's about sparking conversations that resonate, spread, and ultimately empower others to take control of their financial future."

Miss EmpowHer: Can you discuss any specific trends or changes in your industry that you see impacting careers, and how you are preparing to adapt to these changes?

Taylor Price: Specific trends in the financial literacy sector primarily include the digital revolution and a growing demand for personalized, simplified, and accessible financial advice. The digitization of finance advice, enabled by advancements in AI and social media platforms, is reshaping how we deliver financial education. It expands reach, but also means finfluencers need to continually refine skills to stay relevant and effectively engage with the online audience.

On the other hand, there's an increasing demand for personalized advice that's easily digestible and applicable. People no longer want textbook definitions; instead, they seek solutions tailored to their individual financial situations.

As for my own preparation for these changes, I ensure to stay at the forefront of technological advancements, continuously exploring new digital tools and platforms for delivering financial education. I also listen to my audience, their questions, concerns, and challenges, and continually refine my approach to ensure that the advice I provide remains personal, relatable, and beneficial to them. By doing so, I not only adapt to the changing industry landscape but take an active role in shaping it.

Miss EmpowHer: What advice do you have for individuals who are starting their careers or looking to make a career change, based on your own experiences and lessons learned?

Taylor Price: For individuals starting their careers or looking to make a career change, I’d advise them that it's okay to not know everything. Be adaptable, open to learning, and trust the journey. Reach out to people, ask for help!

"Be adaptable, open to learning, and trust the journey."

Miss EmpowHer: How do you approach professional development and continuous learning to enhance your skills and stay relevant in your industry??

Taylor Price: I believe in lifelong learning. Staying updated with industry developments, attending workshops, and upskilling courses keep me relevant in the industry.

Miss EmpowHer: Can you discuss any significant achievements or accomplishments in your career that you are particularly proud of and what you learned from those experiences?

Taylor Price: One of my most significant accomplishments to date has been the honor of being named one of GoBankingRates' TOP 100 Most Influential Finance Experts of 2023. Not only did I stand out as the youngest expert on the list, but I was also the only woman recognized in the social media category. This milestone in my career has been incredibly validating and empowering. It served as concrete proof that age and gender are not barriers to impacting the finance world and shaping its future, especially in the realm of financial education and empowerment.

The experience has profoundly taught me that with hard work, dedication, and a willingness to leverage one's unique voice, it's possible to break through traditional barriers and make a significant difference. It reinforced my belief in the power of determination and the impact of using one's platform to educate and inspire others. This recognition not only marks a personal achievement but also underscores the importance of diverse perspectives in financial education—highlighting that anyone, regardless of their background, has the power to influence and educate on matters of financial literacy.

"With hard work, dedication, and a willingness to leverage one's unique voice, it's possible to break through traditional barriers and make a significant difference."

Miss EmpowHer: How do you balance your career ambitions with other aspects of your life, such as family, hobbies, and personal well-being?

Taylor Price: Striking a balance involves prioritizing and knowing there's a time for work, family, hobbies, and personal well-being. Saying 'no' when necessary and setting boundaries is crucial.

Miss EmpowHer: Are there any specific books, podcasts, email newsletters, thought leaders/influencers, or training courses/programs that you would recommend for personal or professional growth?

Taylor Price: For personal and professional growth, especially in the arena of financial literacy, I'd wholeheartedly recommend pricelesstay.com . The site is a treasure trove of valuable articles on finance, living, and savings. Dive into informative and accessible posts like "Filing Taxes for the First Time? Here's Everything You Need To Know" and "The Best High-Yield Savings Accounts For Gen-Z."

Consider subscribing to the 'Only Finance' newsletter to stay informed about the latest on financial trends, news, and advice.

One of the most impactful steps you can take toward financial literacy and independence is creating a budget - and pricelesstay.com has you covered there as well. They provide a free, user-friendly budget template designed to help you understand and manage your finances better.

In essence, this comprehensive platform is a one-stop-shop for empowering your finance journey, equipping you with the knowledge and tools necessary to take control of your financial future.

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