Leverage social media in this new digital economy!

Now more than ever Social Media can be a very effective channel for connecting and engaging current and future customers. With the new 'At Home' (WFH) economy, there will be more and more online engagement which you can be a part of.

As many companies struggle to find methods to refocus their businesses, we at Ucidity are investing our time in finding opportunities and brain storming with customers to create new business avenues. Part of this is offering our strategy sessions digitally to assist businesses to build their online presence.

In the following 5 tips, you will find some suggestions on how to build up your current Social Media Strategy, but if you find yourself at a road block, please check out our workshop offering to see if it may help: https://ucidity.com.au/offerings/social-media-workshop/

1. Disciplined Strategy

Social media is a constant. you can't just launch a bunch of page, dust yourself off, tick the box and leave. This has a two pronged effect. Obviously you will not see any results and this often leads to many assuming that social doesn't work.

The other is that the page will sit there empty. Social media has become a place where people come to see build trust with a company and connect with them. It is an extension of your word of mouth. Customer feedback, reviews and recommendations are great.

Make sure you prioritise launching, growing, optimising and responding. Whether you’re doing this yourself, delegating to a staff member or an agency. Creating a content calendar can help ensure the direction and that it is resourced (time, money, content, support) for success. If it's at the bottom of your list it’ll never succeed.

2. Bigger Isn't Always Better

Having the biggest line up of social media icons on you website doesn't mean you're doing a better job at it. We typically find 3 to 4 networks (+ youtube/vimeo) that align with where your target customers would be searching for you is much more powerful then every network out there.

The main risk is consistency and quality. It will be impossible, especially for a small business to maintain great content over too many social media channels. 

3. Tell Everyone About It

Once you have launched all your social media channels, tell people about. Start with your customers through email. Also add it to your email signature, business cards, flyers, in-store signage and you website.

Having a social media presence lends credibility to your business, as potential customers often believe businesses which use social media shows transparency, credibility and allows them more opportunities to contact you.

4. Get Your Customer Involved

This is a great time to do what you've always been putting off . . . asking for some great reviews from your customers. It's time to reach out and ask for a friendly review from people in your network. Once you build up your community with people who already know and trust your brand, you can start recruiting potential customers.

5. Get Support

For brands to build true connections with people, they need to meet consumers on their preferred communication channels and create content that puts a brand’s own people front and center.

People want to hear from the employees who keep businesses running day and night. Seventy-two percent of consumers report feeling a bond with brands when employees share information about the business online.

If needed, get a professional to help with creating, scheduling or analysing your content. This can help it be more efficient or to add more valuable information which will keep people interacting with you.

This can take a large amount of work load and pressure. It will give you back time to manage your business while continuing to connect with your current and potential customers.

Ensure the agency you work with has a clear strategy and communication so that you can always be on top of your social media though it is being managed by someone else.

If you feel you'd like to take your Social Media to the next level, we'd love to help you build your strategy at one of our Social Media Workshop https://ucidity.com.au/offerings/social-media-workshop/