Leverage LinkedIn's algorithm for your brand visibility!

LinkedIn is my favourite platform to tell a great brand story and generate traction.

You are working in Recruitment or Employer branding and want to create more brand awareness, use the below tips:

LinkedIn's (Paid) Talent Solution Suite:

1. Jobs- Get your company jobs promoted. It comes with a cost for sure, but believe me the alogrithm does a maginificent job of promoting your jobs to the right audience. Get 3x more qualified applicants when you pay to promote your job.
2. Life pages- Get your story out here with upto 20 photos, involve your employees, senior leaders and help job seekers with a look and feel of your company. Turn the I'm interested feature ON.
3. Work With Us ads- Leverage the ad space on your employee's profiles. Viewing profiles is #1 activity on LinkedIn

LinkedIn's (Paid) Marketing Solution Suite:

1. Pipeline Builder- Use case>> to fill your high-priority, high-volume, or hard-to-fill roles. Reach talent pools automatically when they visit LinkedIn with personalized Sponsored Updates and Recruitment Ads.

2. You have a suite of ads to chose from based on your marketing goals. Visit page 6 of this link to find the best fitting ad type for your marketing goal.

• Single Image Ad
• Document Ad
• Carousel Image Ad
• Video Ad
• Text Ad
• Dynamic Ad
• Sponsored Messaging

Some (Free) Tips:

1. Add commitments to your about page
2. If you offer Hybrid jobs, you can add that on your company page too.
3. Leverage your employee to post more. Use the "Recommend to employees feature", so you can track analytics too.
4. Don't be shy- Like, comment, share, post