Leverage LinkedIn to Enhance Your Healthcare IT Marketing Strategy
Dean Kaufman, M.S.
Fractional Chief Marketing Officer | Consultant | Healthtech Business Strategy | Strategic Product Marketing | Author | Speaker | Advisor
LinkedIn has become an essential platform for healthcare IT marketers who want to connect with decision-makers, build brand awareness, and drive engagement. Unlike other social media platforms, LinkedIn is designed for professional networking, making it ideal for sharing industry insights, thought leadership, and solution-oriented content.
This blog explores three powerful ways to maximize LinkedIn as a marketing tool: sharing thought leadership content, generating brand awareness, and increasing engagement.
HSC By The Numbers
About HSC
Healthcare Service Consultants (HSC) has been accelerating the growth of healthcare companies since 2012. The 32 companies we worked with have benefitted from our unique combination of healthcare industry, product marketing, and leadership experience.We strive to enable all our clients to realize:
As the only healthcare product marketing firm led by an individual with over 25 years of healthcare industry experience, we hit the ground running and save you time. Our clients find this makes a big difference in the value of our contributions.
Sales Enablement: Equipping Teams for Success
Sales enablement is essential for commercial success in healthcare IT. It bridges?the gap between marketing and sales by?equipping sales?with the tools, training, and resources necessary to address the unique challenges of getting through to healthcare buyers. This blog explores why it matters and how to get it right. We cover:
Dean Kaufman, M.S. , Love these insights, Dean! LinkedIn really is a game changer for connecting with the right audience in healthcare IT. I'm excited to see how these strategies can make a difference for many. What’s one tip you think is the most important for someone just starting out? ???? #HealthcareIT #MarketingStrategies