Leverage Instagram Hashtags

Even if no wise man ever spoke or wrote it, it's well known that publishing a post or an article is only one half of the battle. Many of us at our layman stage are not able to sight the other half: making your effort reach out to those who matter. Perhaps the simplest way of doing so is using hashtags, not only just for the sake of using them but to use them smartly and with intent. Instagram is, without doubt, one of the most popular channels in the present times and hashtags, if used properly, can help achieve much with minimal effort. Who knew a simple " #" will become as famous as its elder brother "@" commonly used in emails.

Advantages of Instagram Hashtags :

• Easily Created and Searchable :

Instagram hashtags can be easily created to represent a group or a common platform. It's one of the easiest and short ways of creating a group of people who have an interest in a common theme. It's easily searchable too like the name of a company or your friend.

• Spark Conversations and Build Connections :

Hashtags work as a forum for people who have common interests despite their being strangers to each other. Publishing or making your point of view public in a relevant group helps people know your interest and profile. If the interest matches slightly enough, there exists no delay in a stranger becoming a friend, and after all, one can ask for favours and build further connections through a friend. Is it not?

• Make Your Voice Reach Beyond Personal Network:

Depending solely on your personal network will mostly make your voice fade away sooner than your expectations. Many in the personal network pass by your viewpoint simply because the latter does not fall in the arena of their interests. So why not instead use hashtags to reach your target audience.

• Monitor Competitors:

Competitors are mostly perceived as negative factors in the growth of a business or your viewpoint. But one should, in turn, take them as positive factors because they make you work beyond your capacity, build creativity and augment innovation. Monitoring competitors on hashtag platforms keeps one updated with what's new and what other popular hashtags are in use which one was not aware of initially.

• Promotion, Brand Building and Augmented Visibility:

Using relevant hashtags on Instagram can help you promote your idea, product or service to innumerable potential customers and gain visibility. Their wise usage helps generate awareness about your business brand, increasing the probability of gaining more followers and leads.

Instagram hashtags have several other potential advantages also. However, if you feel you need to go beyond hashtags and be guided to leverage the Instagram platform to its full potential, don't hesitate to reach out to Aarrrmor Digital Marketing Agency based in Bangalore India. Aarrrmor holds under its belt a team of skilled professionals which has been helping several early-stage startups, NGOs, as well as public sector bodies, achieve their digital marketing objectives more than just satisfactorily.