Leverage Google E-E-A-T to Gain an Edge with AI Content

When you run a Google search query, you expect the first page of results to include reliable content, right?

E-E-A-T is Google’s attempt to ensure you get the best answers to your most important queries.? E-E-A-T stands for Expertise, Experience, Authoritativeness, and Trustworthiness.??

The algorithm looks at the level of expertise of the content creator, the quality of the content, the authoritativeness, and the trustworthiness of the content creator when ranking websites.?

Why You Should Care About Google E-E-A-T in Content Marketing

EEAT is essential for SEO.?? Google wants to answer every query as best as possible – no matter the topic – so high E-E-A-T content matters in every industry.

Perhaps even more importantly, though, you aren’t creating content for computers.? You’re trying to help people solve problems.

As AI Content increasingly populates the internet, your experience with the content you create will give you an edge over the competition.?

No AI output can generate your personal experience or your unpublished anecdotes.

How E-E-A-T Impacts YMYL Pages

While E-E-A-T matters for all industries and websites, it’s especially critical for YMYL pages. YMYL is an acronym that stands for Your Money, Your Life.

Google takes its E-E-A-T guidelines seriously when it comes to webpages that have a serious impact on your safety, stability, or security.

Industries that generally have YMYL pages include:

• Medical advice
• News and current events
• Scientific topics
• Financial advice
• Home Remodeling
• Government business
• Car repairs
• Parenting

For web pages in these industries, Google demands a few things based on context. They must be:

• Written or reviewed by an expert
• Factual
• Updated regularly
• Written with professional integrity

In these critical fields, Google isn’t interested in an op-ed.? Google – and you – want facts.? That is, you want E-E-A-T.?

When publishing content that fits in the YMYL categories, prioritize demonstrating your expertise, experience, authority, and trustworthiness.???

What E-E-A-T Isn’t in SEO

To fully wrap your mind around how to utilize EEAT in your SEO strategy, you also need to understand what it isn’t.

Lily Ray at Amsive Digital effectively breaks down a few misconceptions about YMYL SEO and E-E-A-T as a ranking factor:

• E-E-A-T isn’t an explicit ranking factor.?E-E-A-T ’s impact on your rankings is more indirect.
• It doesn’t replace technical SEO.?You still need to optimize your pages and keywords. E-E-A-T just guides your quality standards.
• You can’t change your E-E-A-T overnight.?It takes time to prove yourself. You can’t fix it immediately or make small changes to boost your rankings right away.

Put E-E-A-T to Work for You!

With all the hype of AI, quality remains key. To gain a deeper understanding of how Google E-E-A-T can enhance your content marketing, check out the full article!

This can be the “aha” moment your SEO strategy needs to take your brand to the next level!