Leverage ESG as your competitive edge for any business

Competition has existed since the dawn of nature. Since the dawn of business it’s only gotten worse. “Dog eat dog” applies more to humans, rhetorically and metamorphically when it comes to “cut-throat” pricing, international competition, predatory behavior, state subsidies, “dumping” to gain market share, “freebies” and loss-making listed firms with huge stock market values.

In the early days you had strategic positioning and mind-share, recognition and first-recall to get a consumer to buy your product over competition. USP (Unique Selling Proposition) was the next generation of making your offering stand-out from the crowd.

This then moved to EVP (Extra Value Proposition), ESP (Emotional Selling Proposition), to CSP (Cultural Selling Proposition).

Get past the green-washing. Using many shades of green your brand identity, placing a house amongst a photo-shopped forest, or using fancy words like net-zero or green-house-gas reduction does not inherently make you nor your product eco nor climate friendly.

Doing the genuine bit of combining “Environment” factors, “Social” factors and “Governance” factors is more than what most business have the time, money and frankly the stomach for all this ESG “%&@(*$“.?

However think about it? How does your consumer differentiate your offer from other offers? Price is the one-quantifiable. Other specifications and quantifiable’s are the next level of comparison. When it comes to intangibles any comparison ceases.

That’s when a “Green Advisory Partner” can help you close the gaps between where you are and where you want to be across the matrix of your organization.? All your verticals and horizontals, Strategic, Tactical to Operational.? Equal balance of the E, S and G pillars? Numbering, measuring and managing 20 to 120 parameters to be holistic about where your offering sits with your customer, the community, environment, city, state, country, contient and geography.? Yes we are back to positioning your offering “culturally” to where you need to be.

Start leveraging “ESG” as your competitive edge. Talk to us.??