Leverage
Buddy Hodges, AI
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Leverage is the Key to Success
The key to success in any business is LEVERAGE. Leverage comes in many forms. Leveraging “social capital” is my favorite! When you leverage relationships, we call it ”networking.” Through networking you can also leverage knowledge, resources, and contacts. Most importantly, you can leverage trust and influence!
Leveraging “social capital” is a safer bet than leveraging money. In many situations it is “who you know that counts.” I always add that it is also “how they feel about you that counts!”
It takes time and attention to cultivate a relationship, like growing a garden. The wise person invests deposits in emotional bank accounts proactively well before the need to withdraw!
I am NOT suggesting that you invest in a cold and calculating way. The best (and most valuable) deposits are made without any thought of personal gain. Don’t keep score! Sincere compassion and interest in other people is most effective. The way to earn social capital is to simply care and share what you have to give. It also makes you happy. “Make someone happy, and you’ll be happy too!”
P.S. This Article is excerpted from one of my previous blog posts: https://www.socialinfluencestrategy.com/2013/04/15/back-to-the-future/