Leverage API for Consistent Lead Generation

Lead generation isn’t always about fancy tools or big budgets. Sometimes, it’s as simple as leveraging a trusted connection. Here's how we generate six warm leads in a single session.

Leads are the lifeblood of any startup, but what if you could generate them by leveraging trust you’ve already built? In our business, we’ve been using a tactic I call 'API'—and no, it’s not a tech term. It stands for Another Person’s Introduction, a powerful way to transfer trust from someone who knows you to their audience.

Here’s how we used it: I reached out to a colleague who invited me to present to his audience. We crafted a presentation showcasing the value of offshore hiring, but we didn’t stop there. We created a QR code that led attendees to a custom landing page. The twist? The page was branded for my colleague, featuring his business name, logo, and face, while my brand played a smaller role. This reinforced the trust they had in him, making the introduction smoother.

Once attendees scanned the QR code, they landed on a form where they could download our salary guide, fill out their details, and immediately became part of our nurturing sequence. The results? From a small audience, six warm leads were generated—individuals who are now in active discussions with us about offshore hiring.

What makes this method powerful is its scalability. You can replicate this with other partners, customise the landing pages for each, and continuously build trust with new audiences. It's a simple yet effective approach that can quickly create warm leads without a heavy marketing spend.

?? The lesson? Leverage the trust of your network to open doors with new audiences. Lead generation isn’t just about numbers; it’s about creating authentic connections that resonate.

Key Takeaways:

1?? Leverage Trust: ?? Use another person’s introduction to build trust with new audiences.

2?? Customise the Experience: ?? Create personalised landing pages that reflect the partner's branding for seamless trust transfer.

3?? Scale Easily: ?? Replicate this approach with multiple partners to consistently bring in warm leads.

? Pro Tip: Always keep the focus on the partner's brand in your presentation and landing page. The trust they’ve built will lead the way to warm introductions for you.

???? I’m Ronan Leonard

?? Certified Innovation Professional

?? 100 days to create a profitable business. Follow the journey! Subscribe, hit the ??, or follow #100DaysStartuptoSuccess, or comment ?? to join the discussion.

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