Leverage AI and Data for Strategic Judgement with Kevin Tate
Chad Burmeister
Data Management AI @ Informatica | Forbes NEXT 1000 Honoree | Host of The AI for Sales Podcast
In today's episode of The AI for Sales Podcast, Chad is joined by Kevin Tate, CRO of Kivo & former Chief Marketing Officer of Clearbit, to talk about the role of AI in "killing" time and how it helps us achieve time efficiency as sellers.
Kevin dives deep into the role of metadata in AI, how much insight big data puts on our hands, and the impact of this data in conversational interfaces in the coming years. He also talks about why LinkedIn put a pause on AI development and reminds us that human judgment is still essential in this time when AI is now being used constantly.
QUOTES
How do you operationalize once you understand your ICP - Kevin
"To speak more broadly to where we're participating in people's go-to-market stacks with all that data. A lot of it comes down to understanding your ideal customer profile, like using all that information to understand who is the best fit,? who moves most quickly through the sales cycles, and who goes on to have the most success."
Think about how tools can assist your team - Kevin
"As a salesperson, you're down in the freakin weeds, typing out emails, and cutting and pasting stuff and dealing. But if you were doing that with 30% of your time instead of 70 or 80, and you actually had tools that let you not just see reports about but actually do things with your pipeline and your portfolio of deals at scale, it's a different way of managing your work."
Learn more about Kevin and connect with him in the links below:
LinkedIn: https://www.dhirubhai.net/in/kevin-tate/
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Learn more about AI for Sales with Chad:
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The AI For Sales Podcast is sponsored by our proud partners: BDR.ai | https://www.bdr.ai/
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Tags: Chad Burmeister, AI For Sales, Kevin Tate, Clearbit, AI, sales, big data, pipeline, strategy