LevelUp+ Your Digital Marketing - December 2023 Edition

?? Featured Article of the Month ??

"A Guide to Keyword Research"

Keywords are the words and phrases people type into search engines to find the information they’re looking for. They are the bridge between your content and your target audience, and mastering them is essential for optimising your website’s visibility and driving organic traffic.

Find out:

• How to start with your keyword research?
• What tools to use for Keyword research?
• How to build strategy from the keyword research?
• Why you should hire SEO agency

And much more...

For a comprehensive understanding and actionable steps, ?? read the full article.

Check out some other useful articles from November??

?? "Top Industries That Reap ROI Benefits from Effective SEO"

While the specific ROI can vary based on factors including the quality of SEO efforts, competition in the industry, and the size of your target audience, several industries tend to benefit the most from effective SEO strategies. From e-commerce to healthcare, finance to estate agents, we’ll delve into how these sectors leverage SEO to not only survive but thrive in the competitive online landscape.

?? "Why SEO and local SEO is essential for Solicitors"

SEO (Search engine optimisation) for solicitors is a crucial digital marketing strategy designed specifically for the needs of law firms and legal professionals. Did you know that 96% of potential clients head online to find legal services, making it crucial as a solicitor to optimise your online presence??

?? "How to Avoid Google Penalties"

When you have a new website or would like to start an SEO campaign on your website there’s a lot to do! No one gets a site penalty on purpose. Lots of people tend to waste their time implementing useless tactics that don’t even get any good results in the end or even worse… some implement harmful techniques that will get them penalised – either way, they aren’t getting the best deal!

?? Marketing Insights & Trends ??

?? Digital Marketing Highlights - November 2023

SEO News:

Core Google Update:

• Another core update in November caused volatility and SEO complaints.
• Rolled out on November 2nd, lasting 25 days and 21 hours.
• Patience is needed to observe the effects.

GA4 Updates:

New Admin Interface:

• A streamlined platform with settings moved to the reports section.
• Tasks are made more efficient with fewer clicks.

GA4 X Salesforce Integration:

• Syncs Sales Cloud audiences with GA4.
• Cloud-created audiences are automatically transferred to GA4 for data collection.

Attribution Models Changing:

• First click, linear, time decay, and position-based models removed.
• Simplifies data to organic or paid attribution.

Social News:

Major Advertisers Pull Out Of X (Twitter):

• Potential $75 million loss in ad revenue by year-end.
• Disney among brands pausing advertising.

TikTok News Consumption:

• U.S. adults getting news from TikTok rose from 3% (2020) to 14% (2023).
• 43% of TikTok users regularly consume news on the platform.

Threads Updates on Instagram:

• Threads profile can be deleted without deleting the Instagram account.
• Introduction of topic tags in posts for broader subject linking.

Google's Generative AI in Search:

• New gift recommendation element added to AI-based search.
• Expanded to over 120 new regions.

Meta's Deal With Amazon:

• Facebook and Instagram users can purchase Amazon products in-stream.

Usage Of X (Twitter) Declining:

• Reports suggest a decline amid Elon Musk's changes.

Meta Expands Broadcast Channels:

• Broadcast channels extended to Facebook and Messenger.

PPC News:

Google's Generative AI Tools:

• Tools for swift generation and modification of product images.
• Considerations about the quality of AI-generated content and copyright issues.

Google's New Shopping Features:

• Deals hub, new pricing tools, and annual Holiday 100 list introduced.
• Tools to encourage conversions and explore shopping trends.

Meta's Lead Generation Ad Tools:

• Click on WhatsApp lead gen, instant form ad format, calling leads on Facebook, Advantage+ for Lead Gen, and Hubspot introduced.

Google Performance Max-AI Features:

• Text and image generation for testing creative ideas.
• Image editing for creating high-quality assets.

Meta's AI Tools for Video and Picture Editing:

• Previewed generative AI tools for video asset creation and picture editing.

Full detailed digital marketing industry for November?? https://www.loop-digital.co.uk/loop-digital-november-industry-update/

?? Tools & Resources ??

• Marketing Audit?– overarching marketing strategy, top 3 tactics & channels, free marketing consultation and recommended actions
• Ultimate Social Media Marketing guide for business owners and marketing professionals

In our guide you will find the following:

1. What is social media marketing
2. Breakdown of the platforms
3. Social Media benefits
4. How to set up a successful social media strategy
5. How to monitor results

?? Expert Tip of the Month ??

"Don’t find customers for your products, find products for your customers.” — Seth Godin

?? Interviews & Case Studies ??

"Cleaning equipment business visibility grown using SEO tactics"

• Our SEO solution involved actioning a lot of the off and on-page oversights we discovered during our audits. Removing a number of undesirable backlinks to the site in a bid to improve the quality of traffic and targeting keywords related to their target market and industry.

Read here: ?? https://www.loop-digital.co.uk/case-studies/cleaning-equipment-business-success-story-seo/

?? Reader's Corner ??

Share your digital marketing challenges, success stories, or questions, and get featured in our next edition!

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