Leveling Up Your Campaign Effectiveness

How B2B Customer Experiences Are Becoming Technology-Led???

Over the past few years, traditional B2B marketing and sales processes have become less linear. Instead of the marketing team being solely responsible for quantifying readiness and fit, they have a greater role to play throughout the entire customer lifecycle. Customers want dynamic, personalized experiences when interacting with brands, and this has a profound impact on traditional B2B marketing and sales interactions.???

In this blog, we discuss how your team can cultivate its own technology-led experiences that reach your consumers where they are.?Read Here >

Expert Insights: Laura Madden ??

3 tips for marketer’s in the B2B space from our head of Marketing Strategy and Services, Laura Madden :??

• Personalize, personalize, personalize! In B2B marketing, it is crucial to hyper-personalize communications. We encourage our clients to connect a prospect with an individual Sales Rep by leveraging a dynamic sender profile to provide that personalized experience right off the bat.?
• Customer feedback plays a critical role. Ask for feedback from current business contacts to understand where help is needed with tactics as simple as a survey or progressive profiling. This feedback can inform modifications to products and services that can make all the difference.??
• Be sure to reprioritize lead targeting. Reconsider what it means to be a "qualified lead" and what that handoff from marketing to sales (and potentially from sales back to marketing) looks like.?

Appealing to the Emotions of B2C Consumers ??

Brands who meet consumers where they're at emotionally are more likely to build long-lasting relationships and loyalty. In this blog, we’ll discuss current trends within the B2C space and how you can utilize personalization and visual storytelling to better connect with consumers.??

• Authenticity is King?
• Visual Storytelling Increases the Likelihood of Conversion???
• Consistent Personalization Builds Stronger Relationships with Consumers?

Learn more >

Although some strategies and tactics remain more successful in B2B vs B2C, it all comes back to the human experience and ensuring your communications are personalized and worth your audience's time.?

We’ll see you next month, marketers! ???