Level up your SMS strategy with these top metrics to watch

Want to level up your SMS game but don't know where to start? Let’s talk about those all-important metrics you need to watch and what they mean.

• Open rates: Are your texts getting seen?
• Click-through rates: Are they driving action?
• Conversion rates: Is that action turning into sales?
• Opt-out rates: Is your audience happy with your content?It's all good and well knowing what to measure, so how do you improve these metrics?

Our Top Tips:

1. Timing is everything—target your audience when they're most active. This might take some testing.
2. Personalisation = power! SMS is the most direct form of marketing, make it feel like a one-on-one interaction.
3. Clear CTAs lead to clearer results. Your SMS blasts need them too.
4. A/B test your messages to find what really works. Not just timing, but tone, length, spacing—you name it, you can test it.

Stop walking around in the dark when it comes to growing your SMS channel. It's not just your email campaigns you need to track. Measuring your metrics is THE key to fine-tuning your SMS strategy and optimising for success.

Happy texting!

Esmé, Melusine Studio