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Cheryl J. Moses
Thought Leadership Strategist for Diverse & Impact-Driven Brands | CEO & Founder of the #1 Media Platform Amplifying Emerging Voices | Marketing & Social Branding Specialist
No matter how "green" you are in your niche, you can always create more of your own products. And now is the perfect time to do so. Everyone is online.
Product suites are great to have because it creates longevity in your business. FYI-no one is looking for your expert credentials (unless, perhaps it's a medical topic that requires that level of expertise).?
On your blog (if you have one), you already know that you'll be using affiliate marketing and maybe ad revenue to generate an income if you're monetizing. You'll want to take it to the next level, and you should start working on that from day one.?There's no need to wait until all your ducks are in a row. This is where entrepreneurs get hung up.
Forget About How Much You Know and Competition
The first thing you have to do is face your unfounded fear that the market is saturated or that you can't hold up to someone else in your niche. Nobody cares about that but you - and you're using it as an excuse not to put yourself out there.?
There might be 1,000 books - or 10,000 - on your topic. That doesn't mean you shouldn't write one, too. People who are interested in a certain niche don't read just one book and stop.?
They educate themselves about a topic thoroughly. For example, if you suffer from panic and anxiety, you'll want to read dozens of books and pick up tips from each one that work for you.?
Pregnant women don't just buy "What to Expect When You're Expecting." They buy several books that help prepare for the upcoming event in different ways. In most niches, people are looking for fresh ideas or different slants, rather than "professional job titles" of the author.?
Look at competition as a sign of health in the niche. It means there's so much interest, that everybody is trying to meet demand. So you want to jump right in and share your ideas, too!
Start Small
No one is asking you to write War and Peace here. (If you've never seen how thick that book is, check it out). What people do want is value for their money. So you can start out small and write a lite 10-page report filled with useful tips and sell it for $7 or $10 - and get through the process with peace of mind.
Starting small sometimes takes the pressure off of you because you don't have to write a lot, you're not charging a ton, and the conversion of sales is easier because it becomes a no-brainer to fork over a small amount.?
You'll also see who your buyers are and you can keep their interest by providing value and more products on the same topics, because you know it's a strong possibility they will buy again.
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Create a Relevant eBook for Credibility
Let's go through the eBook creation process. You want to find a slant first. So you have options - write an A-Z book that covers everything (intimidating for a first timer), or, you can go with a narrow slant.?
Some marketers like to think in terms of a series. Either way is fine, but if you want to get your feet wet, pick a narrow topic to begin with. So for instance, instead of "Stress Relief" as your eBook topic, choose "Aromatherapy for Stress Relief."
Then do a little research to create an outline for it. Brainstorm first, then look on news sites, in forums, on competing blogs, in the table of contents of other books, etc to find ideas.?
So your outline might look like this (set your timer):
Chapter 1: How Stress Affects Your Body and Mind
Chapter 2: How Aromatherapy Soothes Your Stress
Chapter 3: Essential Oils and Blends That Deliver a Calming Effect
Chapter 4: Aromatherapy in the Bath
Chapter 5: Using Aromatherapy at Work and on Your Commute
Chapter 6: The Best Scent Dispensers to Place in and Around Your Home
It shouldn't take you more than ten minutes to do this ;)
As you take action and implement these tips, remember to give yourself grace and acknowledge your growth. Successful people are quick to take risks and grab opportunities because nothing is waiting for us. Getting things done in a specific matter of time will push you out of being stagnant and comfortable. It will also boost your sales.
If you need a strategy to market or sell your offers, schedule a complimentary Sales Breakthrough call ---> bit.ly/ThriveDigital
Dairy Farmer ??
2 年Great!!!! That's all I can say, great that I found this article. You have done an awesome job Cheryl J. Moses Thank you for remembering me and I have now subscribed to the letter. Excited for more similar knowledge. This one is top ????
Founder & CEO | Video Productions Director | Best Selling Author | Keynote Speaker | Self Care First Strategist | Empowering Executives and Business Owners to Be Seen, Heard and Paid
2 年Thanks for sharing