Level Up Your Marketing Game with ChatGPT: Like Really!

By Leif Johansen

?? ATTENTION ALL! So, we all know and love ChatGPT, right? It's the talk of the town, the bee's knees, the... you get the point. But here's the scoop: Are you really squeezing all the marketing juice out of this AI superstar?

Imagine ChatGPT as that intern who shows up on the first day, spills coffee everywhere ?, but then, with a bit of guidance, absolutely nails the job! Yep, much like an intern fresh out of "How-to-do-things" school, with a sprinkle of patience and a dash of direction, the wonders ChatGPT can create will leave you rolling with laughter and amazement! ????

???Some Jaw-Dropping Stats to Kick Things Off!???

Before we dive deep into making ChatGPT your marketing BFF, chew on this:

• ?? A whopping?100+ million users?globally have jumped on the ChatGPT bandwagon.
• ?? This buzzing site sees a mind-boggling?1.5 billion visitors?every month. That's more than the population of some countries!
• ?? And for you gossip lovers out there, while ChatGPT played hard-to-get and remained free till February 2023, it now flaunts a snazzy premium version. Say hello to ChatGPT Plus at a steal of $20/month.
• ?? Fun Fact: The AI chatbot raced to 1 million users in just 5 days! (Who needs a race car when you've got ChatGPT?)
• ???? USA leads the ChatGPT fan club with 14.82% users, followed closely by India at 8.18%.
• ?? Brainy GPT-4 can whip out 25,000 words (more than some of my friends in a single chat!) and understands over?26 languages. ?Increíble! ??????! Awesome!
• ?? Here's the biggie: A quarter of companies saved a wallet-warming $50,000 to $70,000 just by buddying up with ChatGPT.
• ?? In the app world? ChatGPT's iOS app sprinted to 5 million downloads in a mere three weeks post-launch.

5 Genius Ways ChatGPT Can Spice Up Your Marketing????

#1 Deep Dive Market Research ???

Ever had that moment when you're desperate for some juicy market insights, but all you've got is an empty coffee cup and a brain that's gone on vacation? ??? Enter ChatGPT: your secret weapon to take on the market research world!

1. Competitive Sneak Peek ?? Just like that nosy neighbor who knows everything about everyone on the block, ChatGPT can serve up all the spicy details about your competition. Who's leading the pack? What are they up to? Let ChatGPT spill the beans! ??

2. Audience Insights Party ?? Want to get inside your target audience's head? No need for psychic powers! With ChatGPT, you can dig into demographics, buying preferences, and even those tiny quirks that make your audience tick. It's like having a crystal ball, but way cooler. ??

3. Location, Location, Location! ?? Thinking of launching in Austin, Texas, or maybe Timbuktu? ChatGPT can dive deep into location-specific nuances, giving you the low-down on local tastes, preferences, and buying habits. It's like having a local guide, minus the touristy hat.

4. Trendspotting Extravaganza! ?? Which trends are hotter than a summer's day, and which are fizzling out faster than a soda left in the sun? Let ChatGPT be your trend-tracking guru, ensuring you're always in the know and ready to jump on the next big thing.

5. Ask and You Shall Receive ?? Not sure where to start? Just shoot your question over to ChatGPT! Whether you're curious about the hottest colors for winter fashion or the most popular dog breeds in Brooklyn, our AI pal is on standby, ready to fetch answers faster than you can say "market research"!

?? Sample Prompt: I'm launching a SaaS solution focused on [YOUR UNIQUE SaaS FEATURE, e.g., 'project management tools']. My target location is [YOUR TARGET CITY, e.g., 'Silicon Valley, California']. Provide information on potential customers in that area, including their industries, company size, key decision-makers, and any additional relevant data.

?? For a deeper look, check Zapier's great in-depth article

#2 The Maestro of Crafting Clever Customer Surveys! ????

Ever felt like pulling your hair out trying to decipher what your customers REALLY think? ??♀? Fear not, because with ChatGPT by your side, creating catchy and insightful customer surveys is as easy as pie... and twice as sweet! ???

1. Mind-Reading Made Easy ??♂? While we haven't mastered telepathy (yet), ChatGPT can help you draft questions that delve deep into your customers' thoughts. Discover their loves, hates, and the occasional "meh" with pinpoint precision!

2. Tailored to a Tee ?? Want a multiple-choice madness or a sizzling slider scale? ChatGPT will customize your survey to fit your needs, ensuring it’s snugger than a cat in a cardboard box.

3. Trendy Topics on Tap ?? Not sure what's currently making waves in customer feedback land? Let ChatGPT tap into the zeitgeist, suggesting hot topics that'll have your customers buzzing with opinions.

4. Feedback Fiesta! ?? With ChatGPT, you can ensure your survey is engaging, interactive, and fun! After all, who said feedback has to be boring? Throw in a splash of humor and a pinch of pizzazz to keep those responses rolling in!

5. Test & Tweak to Perfection ?? Run your survey drafts by ChatGPT for a quick review. It'll help you fine-tune the language, eliminate any "meh" questions, and give it that final sprinkle of magic.

6. Global Gurus ?? Branching out internationally? No sweat! ChatGPT can help tailor your surveys with cultural nuances in mind, ensuring they resonate from Timbuktu to Tokyo.

So, next time you're staring blankly at your screen, wondering how on earth you'll decode your customers' brains, just shout out to ChatGPT! With its genius, creativity, and a dash of AI sass, you’ll craft surveys that are not just filled out, but celebrated! ??????

?? Sample Prompt: I run a [YOUR TYPE OF BUSINESS, e.g., 'landscape design firm']. After finishing a job, I want to understand my clients' experiences. Craft a customer survey for me with 10-12 objective, close-ended questions gauging their satisfaction. Please also append one open-ended question for a broader perspective on their experience.

?? Ai Multiple has an awesome article about doing survey research with ChatGPT

#3 The Blog-Writing Buddy You've Been Dreaming Of! ????

Lost in the land of writer's block? Staring at a blank page waiting for inspiration to strike like a bolt from the blue? ??? Fret not, fellow writer! With ChatGPT on your team, creating sizzling blog outlines and polishing up those drafts is as breezy as a beach vacation! ????

1. Blueprint Bonanza! ??? Give ChatGPT a topic, and watch in awe as it crafts a blog outline worthy of a standing ovation. From captivating introductions to cliffhanger conclusions, it’s got the framework for your next masterpiece covered.

2. Quick Fixes in a Flash! ? Typos? Run-on sentences? Or maybe a rogue comma making a sneaky appearance? ChatGPT’s eagle-eyed proofreading will catch them all, ensuring your draft is smoother than a jazz saxophone solo.

3. Spice it Up! ??? If your blog is feeling a tad vanilla, ChatGPT can sprinkle in some flavor! From punchy headers to engaging anecdotes, it knows how to jazz up your content and leave readers hungry for more.

4. Style Savvy! ?? Whether you're all about that formal flair or prefer a chill, conversational cadence, just let ChatGPT know. It'll tailor your blog's tone to suit your audience's taste buds to a T.

5. Structured Sensation! ?? Lost in the labyrinth of H2s, H3s, and H4s? ChatGPT can arrange your blog’s headings and subheadings in a logical and reader-friendly flow, ensuring every scroll reveals a delightful discovery.

6. Fresh Eyes, Fresh Ideas! ??? Sometimes, all a draft needs is a fresh perspective. ChatGPT can provide feedback, suggest new angles, and even recommend sources to bolster your arguments.

So, the next time that pesky cursor is blinking at you with a challenge, remember you've got a secret weapon: ChatGPT! With its blend of AI smarts and creative flair, your blog game is about to level up. Ready to write, rewrite, and conquer the blogosphere? Let’s do it! ???????

?? Sample Prompt: Create a detailed outline on the topic “[Your Topic Here]” following the [Your Chosen Approach, e.g., BLUF, Problem-Solution, etc.]. Add a compelling title and include bullet points within each section to explain what to include in these sections. Write the headings in [Your Preferred Case, e.g., sentence case, title case] and use [Specify Heading Types, e.g., H3s and H4s] wherever needed. Properly format this outline.

?? Sophie Lee at Themeisle.com has a great article on using ChatGPT for blogging.

#4 Your Copywriting Sidekick for Emails & Social Media ??

So, you've got writer's block? Happens to the best of us. Staring at a blank screen, waiting for inspiration to strike for that PERFECT email or tweet? ?? Say no more! ChatGPT is here to sprinkle a bit of its AI magic onto your digital content.

1. ?? The Email Guru

• Newsletter Fatigue? Hand over the reins to ChatGPT. Provide it with the theme, and watch as it crafts compelling newsletters that your subscribers will actually want to read. No more "Oh, not another one of these" reactions! ??
• Product Launches & Updates: Whether it's a small feature tweak or the next big thing, ChatGPT's got the words. Just give it the deets, and you'll get an email that screams, "Open me!" ??

2. ?? Social Media Maestro

• Tweets that Turn Heads: Need to distill your thoughts into 280 characters? It’s no sweat for ChatGPT. This AI can make your tweets tighter, wittier, and retweet-worthy! ??
• Insta-Captions: Forget "Just another day at the beach ???". Make your Instagram captions as memorable as the photos they accompany. ??+??=??
• Engaging Stories & Reels: Whether you're aiming for laughs, shares, or saves, ChatGPT can script out short, snappy lines perfect for your IG or FB Stories and Reels. ??

The Lowdown: Give ChatGPT a hint about your brand voice, toss in some context about the message you want to convey, and let it do its thing. It's like having a pocket-sized copywriter ready to assist 24/7.

Why wait? Ditch the stress of content creation. With ChatGPT, you've got a reliable partner to jazz up your digital communications. ????

P.S. Always remember to review and add your personal touch to the content. After all, while ChatGPT is clever, it's your brand and your voice! ?????

?? Sample Prompt: Create an email for our [Specify Audience, e.g., existing customers, new subscribers, etc.] to introduce our latest [Type of Update, e.g., feature, product, service], [Your Update's Name, e.g., AI voiceover]. This [Type of Update] will let them [Main Benefits, e.g., add AI-generated audio in different voices, styles, and languages]. They can also [Additional Benefits, e.g., download and transcribe this audio]. Highlight our motivations for creating this [Type of Update] and end with a CTA gently nudging them to [CTA Action, e.g., try it, sign up, explore].

TOV: [Specify the Tone of Voice, e.g., friendly, conversational, and exciting].

?? Mint Position has a great article on using ChatGPT for marketing copywriting.

#5 The Master of Content Makeovers! ??

Got some stellar content? ?? Great! But wait, why limit its charm to just one platform? Let's sprinkle some ChatGPT magic and give it a fresh twist for other channels! ?

1. ?? Blog-to-Bitesize Magic:

• Have a detailed blog? Let ChatGPT trim it down into snackable tweets or catchy Instagram captions. Your blog’s essence, now in a condensed, shareable form! ??????

2. ?? Podcast-to-Print Alchemy:

• Loved your last podcast episode? Why not let ChatGPT craft a stellar blog or newsletter out of it? Share your audio gold in written form and reach those who prefer to read! ??????

3. ?? Video-to-Verbose Transformation:

• Got a killer video? Feed it to ChatGPT, and watch it draft a blog, script for another video, or a series of social media posts. Same story, different formats! ??????

4. ?? Image-to-Impression Conversion:

• Got an infographic or a meme that did well? Describe it to ChatGPT and see it convert the visuals into an engaging article, tweet thread, or even a video script. ???????

The Ultimate Secret: ?? Repurposing isn't just about recycling; it's about reimagining. And with ChatGPT by your side, you've got a tool that doesn't just copy-paste; it innovates, adapts, and keeps your content fresh, relevant, and oh-so-engaging.

In a Nutshell: Don’t let your content be a one-hit-wonder. With ChatGPT, transform it, adapt it, and make it shine across all channels! ????

P.S. Always remember to keep the essence of your original content. ChatGPT's here to assist, not overshadow your unique voice and perspective. ?????

?? Wrapping It Up: ChatGPT, Your Ultimate Digital Sidekick! ??

Here's the scoop: This isn't just any AI tool. It's like that multi-talented buddy who can sing, dance, cook, and tell hilarious jokes at a party. ????

From diving deep into market research ??, crafting irresistible customer surveys ??, and outlining your next big blog post ??, to whipping up engaging social media and email copy ????, and the magical art of repurposing content for various platforms ?? – ChatGPT is the swiss army knife of the content world.

Whether you're a marketer looking to up your game, a writer seeking a pinch of inspiration, or just anyone aiming to make a splash in the digital ocean ????, ChatGPT's got your back!

?? Key Takeaways:

1. Embrace the power of customization. The right prompt can turn ChatGPT from a tool into a muse. ????
2. Dive into different channels. One piece of content can have many faces. ??
3. Always remember, while ChatGPT is uber-cool and super useful, it’s here to complement, not replace your unique voice and creativity. ?????

So, the next time you're in a digital pickle, wondering how to jazz up your content game, remember: ChatGPT's just a prompt away!

P.S. If you've tried any of these tips or have a fun ChatGPT story to share, drop it in the comments. I'm all ears... well, eyes! ????