Level Up Your LinkedIn Game: Your Guide to Endless LinkedIn Content Ideas

Struggling to come up with engaging LinkedIn content? Not sure what to post to attract your ideal audience? You're not alone. Many professionals find content creation challenging. This newsletter provides a proven strategy to generate endless content ideas and create posts that resonate, ultimately boosting your following and driving results.

Part 1: Generating an Avalanche of Content Ideas

Content ideas aren't hidden; they're all around you. You just need the right questions to unlock them. Ask yourself:

• What advice did I give a team member recently? Even simple advice can be valuable content.
• What process did I use to achieve a client's results? Sharing your process builds credibility.
• What internal documents or SOPs do I have? These can be repurposed into valuable insights.
• What objections did I encounter on a recent sales call? Addressing common objections can attract potential clients.
• What problems do I solve during client onboarding? Highlighting your problem-solving skills attracts the right clients.
• What challenges did a prospect face with their previous provider? Addressing these issues positions you as a better solution.

Pro Tip: Keep a note-taking app handy on your phone to capture ideas as they arise throughout the day. This prevents those valuable thoughts from slipping away.

Two Bonus Tips for Content Creation:

1. Relevance and Resonance: Before posting, ask yourself: "Would my target audience relate to and resonate with this?" If the answer is no, reconsider posting it.
2. Uniqueness and Authenticity: Your content should offer unique value, something not easily found on a quick Google search. The best way to achieve this is by sharing your own experiences, stories, lessons, insights, and realizations. People connect with authenticity.

Part 2: The Three Pillars of Evergreen LinkedIn Content

To create a well-rounded content strategy, focus on three core types of posts: Broad, Authority, and Promotional.

1. Broad Posts: Expanding Your Reach and Engagement

The goal of broad posts is to maximize engagement and attract a wider audience. These posts should be related to your industry but address broader themes. For example, if you're in email marketing for e-commerce, you could post about entrepreneurship, general marketing principles, or copywriting tips.

Content ideas for Broad Posts:

• Personal stories and anecdotes
• Humorous or relatable moments
• Industry-relevant memes
• Trending news or events (with your unique perspective)
• Easy-to-implement tips and advice

Example: Personal Story

(Image of you in a relatable situation)

"I remember when I first started in marketing… I made so many mistakes! One time, I [share a brief, relatable story]. It taught me a valuable lesson about [key takeaway]. What's one of your biggest early career learning experiences?"

Example: Actionable Tip

(Image with text overlay of the tip)

"Want to write more compelling subject lines? Use these three power words: You, Free, and Because. They're proven to increase open rates. Try it out!"

2. Authority Posts: Establishing Your Expertise

Authority posts showcase your deep knowledge and experience in your field. These posts are designed to attract your ideal target audience – the people most likely to benefit from your products or services.

Content ideas for Authority Posts:

• Detailed explanations of your processes and workflows
• Client success stories and case studies
• Lessons learned from your experience
• In-depth industry analysis and insights

Example: Client Success Story

(Image or graphic showcasing client results)

"We recently helped [client name] increase their email open rates by 40% using a segmented email campaign strategy. Here's how we did it: [briefly outline the steps]. This approach can be replicated for other e-commerce businesses looking to improve their email marketing performance."

Example: Process Breakdown

(Image or graphic illustrating a process)

"Our 3-step framework for creating high-converting landing pages: 1. Define your target audience. 2. Craft a compelling headline and offer. 3. Optimize for conversions with clear calls to action. What's your go-to landing page strategy?"

3. Promotional Posts: Tastefully Promoting Your Offerings

Promotional posts are designed to generate leads and sales. The key is to provide value before making an ask.

Content ideas for Promotional Posts:

• Case studies and results showcasing your expertise
• Breakdowns of how you achieved those results
• Clear calls to action (e.g., "DM me," "Visit my website," "Download my free guide")

Example: Value-Driven Promotion

(Image related to your service)

"Many e-commerce brands struggle to create effective email marketing campaigns. Here are three ways I can help: 1. Strategic email audits. 2. Custom email template design. 3. Full-service email marketing management. DM me if you're ready to take your email marketing to the next level."

Example: Process-Focused Promotion

(Image showcasing a specific tool or technique)

"We use eight different types of CTAs in our email marketing campaigns to maximize click-through rates. Want to learn which CTAs work best for your business? Message me for a free consultation."

Content Mix: The 80/20 Rule

Aim for an 80/20 split:

• 80% Broad and Authority posts (value-driven content)
• 20% Promotional posts (sales-focused content)

This ensures you're providing consistent value while also promoting your offerings effectively.

{BONUS} Current Content Trends: The Power of Visuals

Visual content is dominating social media, and LinkedIn is no exception. Incorporate visuals into almost every post:

• Photos
• Infographics (highly shareable)
• Charts and graphs
• Screenshots (e.g., testimonials, email exchanges)
• Carousels

Action Steps:

1. Create a note document to capture content ideas throughout your day.
2. Diversify your content using the Broad, Authority, and Promotional framework.
3. Adhere to the 80/20 rule for content distribution.
4. Prioritize visual content to maximize engagement.

By implementing these strategies, you'll transform your LinkedIn presence into a powerful lead-generation and brand-building machine.