? Level Up Your LinkedIn Game: Get the Team Advantage ???? ??
Laura Schulte
?? Own Your Niche & Scale Your Impact ?? Helping Experts, Founders & Innovators Scale Their Impact & Visibility—Without the Content Burnout??Learning from Superheroes??
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Welcome to this issue LinkedIn Playbook for Leaders ???? where I'll be addressing a question I’ve been hearing a lot lately:?
“How can I get my team to support company posts on LinkedIn?”?
Are you feeling like your company’s LinkedIn posts are being seen by ... nobody? You’re not alone! Many leaders wonder how to get their teams on board to boost visibility and engagement. But here's the secret: when your team works together, you unlock a network effect that amplifies your company's reach and influence—and builds team motivation!
A Personal Insight: The Power of Teamwork on LinkedIn??
I recently ran a LinkedIn workshop with a leadership team, and was thrilled to see them begin to envision the possibilities when working together! They weren’t just talking about strategy—they planned an entire approach to amplify their biggest event of the year. Each team member committed to posting unique content before and after the event. The creativity and energy flowed! And their visibility around the event was amazing. They walked into the show with more meetings, and out of it with more leads!
That’s the magic of teamwork on LinkedIn: More visibility. More leads. More credibility. And it's actually fun!
Now, let’s look into how your team can benefit in the same way:
3 Ways to Get Your Team Active on LinkedIn:
1?? Personalized Content > Corporate Posts??
People want to connect with people, not just company content. When your team shares company news in their own voice, it feels authentic and relatable. In fact, content shared from personal profiles has around 4X the engagement of company page posts.??
?? Pro tip: Instead of simply sharing a new report, your team could post something like:??
"Just read through our latest industry report—perfect for anyone facing [X challenge]. Here are 3 key takeaways I think will resonate: [3 bullet points]."
Add the link to the report. Tag (@) your company and some of your team members for extra visibility, and you’ve just boosted your reach big time.
2?? Maximize the Network Effect??
领英推荐
When your team likes, comments, and shares each other’s posts, LinkedIn’s algorithm works its magic. Every time someone engages, your content gets pushed out to even more people—kind of like starting a chain reaction of visibility. You don’t need to be Einstein to realize that the more eyes on your content, the better!
??? Pro tip: Set up a Slack or WhatsApp group where team members can quickly drop links to their posts. Encourage other team members to add likes and their own comments. The added activity indicates that your content is of high quality and worth sharing with more viewers. Plus it inspires and challenges others in the team to post!
3?? Turn Leaders into Thought Leaders??
Your leadership team should be the go-to people for industry insights, trends, and challenges. By posting regularly, they not only build their own brand but also elevate your company’s profile.?
?? Pro tip: Dedicate 15 minutes in your next team meeting to brainstorm the “Topic of the Month.” It could be anything from an upcoming trade show to a new regulation or even a team milestone. Get everyone to post their thoughts at least once and give an award to the post with the most comments at the next meeting.??
What Happens in a LinkedIn Workshop???
(And why you’ll want to get your team involved)
??? I’m now offering 1/2 Day LinkedIn Workshops tailored for leadership teams ready to take their LinkedIn presence to superhero status. I offer them in German or English. Here’s a sneak peek at what we’ll cover:
?? ????? And for some fun: Every team member will identify their LinkedIn Superpower - the unique skill that makes them stand out online. Trust me, it’s a powerful (and fun) exercise that boosts confidence and results!
Do you find that you generate better results as a Team on LinkedIn? Do you plan in advance for visibility around an event or launch? Share your learnings in the comments!
Ready to Unlock Your Team's LinkedIn Advantage???
I have 1 opening left in October and 3 in November for my 1/2 Day LinkedIn Workshops. There's still time to reserve your spot in Q4 and turn your leadership team into LinkedIn Superheroes who leverage the powerful Team Advantage! Send me a DM or book a virtual coffee and let’s get you started.
Final Thoughts: Remember, getting your team involved on LinkedIn is like having a secret weapon - except it's no secret! The more they engage, the more your company benefits. I’ll sign off with some advice from one of my favorite superheroes: