Level-Up Your Content Marketing?

Estimated 3 minute read time

Content marketing is one of the easiest ways to level-up your overall marketing strategy.?I shared my knowledge during the second Bonus Level, otherwise known as Episode 8 of The Skill Point Podcast.

Here’s how to smash your content marketing this year:

Draw a roadmap

Start by making a roadmap for the coming year’s content. It’s helpful to set goals and work backwards from them to create purpose-driven content. Consistency is key to a helpful strategy. Use research to inform your plans and take your audience’s feedback into account for future content creation.?

Produce keystone content

An efficient content strategy will hang off one great piece of keystone content. Our favourite is a podcast. You can stretch your podcast to create content that covers social media, blogs, newsletters and eBooks which provide value to your audience and save you time. Using one piece of high-quality keystone content that has audiovisuals allows you to frequently create useful content with a regular cadence, taking a minimal amount of time.?

Implement processes & templates?

Putting processes and templates in place will transform the way you work. It stops you creating the same assets every time you put a piece of content together, which reduces your time spent on each piece of content. Having everything mapped out allows you to create compelling content with minimal time and effort.?

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Make purpose-driven content?

Your content should be backed by an understanding of your audience. Knowing their challenges, pain points and growth plans allows you to create content that speaks to your audience’s needs, making it resonate with them and creating a much higher conversion rate.?

Create content pillars?

Content pillars are core topics that you can regularly talk about. Figuring out what those are allows you to create content that speaks to your audience and conveys your expertise. Supporting each of your pillars with an SEO strategy will also help you rank well and become a leading voice on the topic. Building your content from these pillars will also develop your position as an expert on each subject.?

To learn more about smart marketing, tune into the second Bonus Level of the Skill Point Podcast here.?