Level-Up with Lean Labs: Set Yourself Up To Crush It in 2025
Think boosting your marketing budget is the answer for kicking off 2025 the right way? Think again.
Here’s the harsh truth: 75% of companies’ marketing doesn’t even pay for itself. That’s not underperforming—it’s setting cash on fire.
And yet, a troubling number of brands plan to start their 2025 by throwing even more money at what’s already broken. Don’t be one of them!?
In this week’s Tactical Takeaway, let’s discuss what you should do instead.?
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TACTICAL TAKEAWAY
The real problem with most brands’ marketing going into the new year? Friction.
Tell me if this sounds familiar: Your word-of-mouth leads close like magic, but your marketing leads ghost you.?
Why does this happen? Because you’re skipping the crucial middle step—a buyer journey that turns strangers into prospects and prospects into buyers.
Fixing it starts here:
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2025 Marketing Audit Checklist:
1?? Check Your Money Model: Do you know the exact ROI needed for every marketing dollar? Without a solid money model for your marketing efforts, you can’t separate a win from a waste.
2?? Audit Your Core Assets: That slick website might look good, but is it converting? Most marketing fails because of broken fundamentals hiding in plain sight.
3?? Map Your Buyer Journey: Stop treating every lead like they’re ready to buy. Create clear steps to guide strangers into customers, backed by content that moves them forward.
If you’re looking to build a marketing engine that actually works in 2025, start with this checklist and stop burning cash!
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SPEED-ROUND SUMMARY?
领英推荐
?? Pro Tip: Run your site through our free Growth Grader. Spot the conversion killers holding you back.
? Quick Win: Review your last 5 closed deals. Map how they went from cold lead to customer. That’s your roadmap.
?? Bottom Line: Scaling broken marketing just creates bigger problems. 2025 is your year to fix the foundation, then shoot for the moon.
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CONTENT CATCH-UP
Looking for more tips and tricks? Check out some of the newest content we’ve put out for more ways to level-up your business this year!
Stop losing money on misalignment between your marketing and sales teams. Check out this post to see how high-growth companies align their teams around metrics that actually drive revenue.,
As B2B marketing evolves, traditional lead gen strategies may fall short. Explore cutting-edge techniques and expert insights to revitalize your lead generation efforts and stay ahead in the competitive 2025 market.
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That’s all for this week! Stay tuned for next week’s letter, where I’ll share some key insights about the best ways to set (and hit) realistic targets for your marketing team.
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Talk soon,
Kevin Barber
Head of Growth, Lean Labs
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P.S. Need help setting up a bulletproof growth system? Our Growth Mapping Sessions will give you the exact plan — reach out now, and we’ll walk you through it.