Level 1??: What are the Benefits of Website Localization? [7 Undeniable Gains]

Website localization isn't a nice to have when expanding globally.

It's a mission-critical initiative.

Many businesses localize to:

? Improve SEO

? Boost conversion rates

? Grow sales in new markets

? Enhance international user experiences

? Build trust with international users and drive global sales

? Keep up with competitors

? Comply with local laws and regulations

Without translation, these things are possible, but not as likely.

Even though 1.4B people speak English, only 380M are native speakers. Meaning...

About 4 in 5 people can't understand 50% of all websites.

Deprioritizing or overlooking website localization could mean missing out on a huge part of the market.

There's no question that translating websites can be tricky. But, it's worth it.

Let's take a look at the 7 undeniable advantages of website localization.

?? Increase Search Engine Rankings

Translating your website is a strategic move with big SEO benefits.

Localizing and targeting keywords in your content, meta descriptions, and headers makes your site more relevant to local search queries.

The more relevant your keywords are, the better your visibility will be in search engine result pages (SERPs).

And, when users find content in their native language, they're more likely to stay longer, engage more, and have positive interactions with your site.

Additionally, localized content attracts backlinks. Backlinks will improve your domain authority and tell search engines that your content is trustworthy and relevant.

Lastly, localizing keywords isn't the end of the story.

Website localization "must also consider extralinguistic elements such as icons, images, and colors."

Without adapting these elements, your multilingual versions could still perform poorly even with relevant keywords.

?? Boost Conversion Rates

If customers can't understand your product, how can they convert?

Imagine visiting a website that you don't understand. How can you make a purchase or complete an action if you don't understand what's being offered or its benefits?

Translating your website makes it easy for customers to understand your product, its benefits, and the value of your offering.

Plus, by tailoring your content to fit local preferences and cultural nuances, you can create marketing messages that resonate more deeply with your audience.

Users who understand the value of your business are more likely to convert.

Without this understanding, who says they won't seek out your competitor?

?? Win More Business

As mentioned above, localizing your website means a higher likelihood of increased conversions.

More conversions mean more shots at driving sales.

Since 76% of Internet users want to buy products that provide information in their language...

Communicating with these users in their preferred language gives you a better chance at winning their business and gives you an upper hand over your competitors.

?? Improve Engagement and User Experiences

Ever wonder how you or your marketing team can improve your time-on-page or decrease your bounce rates?

Localized websites can help increase your engagement rates because users want to spend time on websites in their language.

72% of consumers spend the most time or even all of their time on websites that support their native language.

Simply put, many consumers strongly prefer browsing in their preferred language.

Understanding these preferences is critical to your success.

Plus, the numbers don't lie. Based on a recent DeepL study, 96% of respondents saw a positive return on investment (ROI) from their translation or localization projects.

?? Build Trust and Credibility with Your Customers

Thinking only about providing the perfect solution to customer pain points isn't quite enough.

Buyers want to feel understood and valued.

Beyond closing the sale, retaining that customer is just as important.

Speaking your customers' languages by delivering multilingual content builds credibility and trust, demonstrates a commitment to serving their needs, fosters loyalty, and builds long-term relationships.

?? Keep Up with Your Competitors

More and more companies are offering multilingual support. Customers now expect multilingual options for products and services.

Staying competitive means meeting these expectations to avoid consumers choosing your competitor.

Further, 56% of consumers say that the ability to get information in their language is more important than price.

Meaning, that more than half of consumers are willing to pay more for products with information in their language.

While website localization isn't the only ingredient to global success...

It plays a large role.

??? Comply with Legal and Regulatory Standards

If you want to do business internationally, it's important to understand the local language laws.

Many countries require that consumer-facing information be available in the local language. This includes product descriptions, privacy policies, and terms and conditions.

For example, Québec's Bill 96 requires businesses outside of Québec but operating with customers in the province to provide French translations of the same quality as English content and communications.

Non-compliance with language requirements can result in fines, legal action, and sanctions.

Have questions about how to get started with website localization?

Hit the 'Schedule a demo' link ?? in our profile or pick a time to connect with our team to check out how our end-to-end automated approach to website localization helps thousands of enterprises grow their businesses internationally.