Letter to our exceptional Krew

Letter to our exceptional Krew

Dear Krew Member,

Thank you for all your hard work with our customers and business partners - you are what makes Kwik Kopy so exceptional.

Kwik Kopy has been an iconic Australian brand for over 40 years, and we now have the opportunity to re-invigorate our iconic role. This is an exciting time to be part of Kwik Kopy, and I’m truly honoured to have the opportunity to be working with you.?

?As you know, we’ve been working hard to develop our strategy and purpose-led transformation, including a review and development of our values and mission. Much of this has come from the Krew, and we greatly value your input and commitment to this important process. It is through your engagement that we can revitalise the brand and focus on our unique positioning and role.

?Our purpose - Empowering entrepreneurs to make their mark on the world - is why we get out of bed every day with a spring in our step. Going above and beyond for our customers is in our DNA. I’d like to introduce you to our Brand Book, which encapsulates Kwik Kopy - who we are, why we do what we do, and our unique values, positioning and purpose.?

?This book is a guiding light for everyone to return to, reflect on, and gain inspiration to ensure we remain on strategy. It reminds us that we are part of a great brand - a brand that has a shared purpose, is committed to our customers and Krew, and has a unique and important role in the Australian community.

?We spend a lot of time working and get paid for that time, but how much better is it when you feel rewarded, have a purpose, and enjoy your job?? Solving that tricky brief or finding a solution for a client challenge is what gives us all that sense of achievement. It’s one of the reasons we work at Kwik Kopy.?

It is a great feeling to know that you belong to a strong community of 300+ Krew that share values and a commitment to the brand. It's the Krew that drives the Kwik Kopy success story. So, later this year, in conjunction with the Kwik Kopy Owners Association, we will be holding a Krew social event in your state. This will be an excellent opportunity for our Krew and their families to get to know each other and to give you the chance to connect, share stories and collaborate.

I feel honoured to be part of this Krew, and my goal is to provide you with a place where you can be the best version of yourself: growing, learning, and being challenged, so you have the opportunity to shine.

We’ve started an exciting journey, and I look forward to working together as we continue to develop and grow the Kwik Kopy business for the next 40 years.

Thank you,

Sonia Shwabsky

CEO

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