Letter to our clients

Talking about and praising the change seems rather simple, famous economic theories are followed, historical phrases of great personalities are mentioned, easy trends of the moment are followed.

However, living the change can be, in an equally simple way, also very traumatic and difficult. Imagine what it means to change the leadership of a company founded in 1982 by Sergio Prandina and driven by his talent as a designer. And yet, the choice I had to make in March of this year was a very simple, fast, unconscious, instinctive choice for me: It is not every day that one takes on the leadership of a company that still today sells in 77 countries.

I am not writing to talk about future challenges or to exalt what we will be doing. There are certainly projects, ideas and strategic plans, but it is absolutely useless to talk about those now because the results will be the judge regarding whether a job has been done well or not. And rightly so.

I am writing to tell you that it is a new season for the company, to ask you to stay with us providing us with bits of advice, criticism, suggestions, and to tell you about how in these last six months we have been working in silence to make improvements, maintaining the identity that history recognizes as ours.

During these six months, we have renewed the company logo, adding a payoff that says (and will say) a lot about our passion. Lighting Stories is not just a hashtag to put on Instagram, share on LinkedIn or read on our packaging, but it is our desire to tell you about our offers regarding lighting and listen to the stories that our lamps will inevitably illuminate. From the bedside lamp that drives away our children’s fear of the dark to the hanging lamp that collects the stories of the day during dinner, passing through the floor lamp that is likely to be hit at every missed goal of our favorite team. Prandina with Lighting Stories wants to tell you about a path together. In the same way, day after day, you will discover the new social colors and the PrandinaHeritage and PrandinaStudio divisions, dynamic approaches to respond promptly to the needs of the market.

Since the beginning of this adventure, we immediately launched our new website and worked on social networks to update you as much as possible on our new projects and products. We will continue to add opportunities to our outlet site to give you unique opportunities.

We also introduced new, simple production logics, even in our office area, which make it possible for us to improve our customer services, revolutionizing the working spaces. Not surprisingly, services such as Prompt delivery (products available in 48 hours) and Prandina Easy (which reduce transportation costs and minimum orders) have been a success since they were introduced on the market. It is a continuous process that allows us to optimize internally. Design times for new products are reduced, new technologies are integrated more quickly, and work is done with a smile. Since February 2018, we have hired four new people, which means greater enthusiasm, new points of view, a desire to move ahead even faster.

We are now working with new materials such as wood and ceramics on our Santachiara and Moonlight products, we are renewing our well-known products. We have begun to collaborate with new designers, full of ideas and dreams, with new realities that allow us to decrease the time-to-market of our products. We are preparing some technological solutions that will allow us to reposition ourselves on the project market in an important way, but we are also cherishing new collections in blown glass that allow us to dream. After all, our lamps will continue to shed light. I assure you that this is what we like to do.

I decided to become a partner of Prandina Srl and to manage it during a difficult period of change because I am in love with the history of this company, its level of product quality, the design offered. There is a promise made to Sergio Prandina, to whom my eternal thanks go for this opportunity, to transform the company so as to bring it up-to-date, but without changing the values that have always distinguished us and for which we are recognized on the market. I believe this letter is the right way to guarantee you not only our commitment and professionalism, but our respect for the values for which you chose us and for which we will not disappoint you.

This is a new phase.

These are our #lightingstories, we are writing some new ones.

Be a part of it.

Marco Andretta