?? Letter to Hong Kong ????
Since moving to Singapore, I've often been asked about the differences between Hong Kong and Singapore.?
One observation is the stark contrast in sentiments between the two cities. While Singapore is on a trajectory toward the future, embracing disruptive technologies and emerging as a leading innovator in Southeast Asia, many people harbour a sense of nostalgia for Hong Kong's past, lamenting how things have changed and expressing a deep longing for what once was. Amidst these conversations, one thing for sure is, Hong Kong's cultural and market fabric has fundamentally changed.?But the question is, amidst all the unavoidable changes, how might Hong Kong reinvent itself?
I meant to write this letter for a long, long time, since I noticed a lack of inspiring POVs on Hong Kong’s unique strengths and future potential. So here you go, this is my attempt at this question. I propose three value propositions anchored in insights relevant to both Hong Kong locals and its visitors (predominantly from Mainland China).
#1: Retro Iconic
Fuelled by future uncertainty and a desire for comfort and familiarity, Hong Kong locals yearn for Hong Kong's "golden age", while visitors seek inspiration from the city's iconic past. Hong Kong's strength lies in the strong nostalgia it evokes, especially among those who have witnessed its transformation over the decades. From #港風 (Hong Kong style) to #港式复古 (Hong Kong Retro) to everyone’s love for Hong Kong in the 60s/70s/80s/90s, how might Hong Kong leverage its “good old days” in its future strategy?
#2: Solace in Chaos
Driven by the fast-paced, high-stress modern life, mental and physical well-being is a universal concern shared by Hong Kong locals and visitors. What’s unique about Hong Kong is its blend of urban dynamism and natural beauty (the amazing hiking trails!), offering a diverse range of experiences that cater to different relaxation styles, appealing to people seeking an escape from the hustle. How might Hong Kong leverage its inherent laid-back charm (as known as #松弛感 in Mainland China) to cultivate a unique identity, beyond what the government likes to call “Asia's world city”?
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#3: Beyond Shopping
The news likes to cover how visitors are not shopping in Hong Kong anymore. Yet, perceiving tourists solely as consumers and shoppers is a missed opportunity. Fuelled by a shift away from mass tourism and a craving for genuine cultural immersion, visitors are looking for not just authentic but storied experiences. The rising popularity of hashtags like #地域風味 (regional specialty flavours) and #本地人才知道 (only the locals know) underscore a growing desire for experiences exclusive to Hong Kong, which explains why Xiaohongshu content creators like to feature #香港老字号 (Hong Kong heritage shops). How might Hong Kong highlight its living cultural legacies?
This is the end of my brain dump/rant ??
That said, I am still optimistic Hong Kong has the potential to not just survive but thrive, by embracing a more future-forward approach that anticipates and responds to changing needs and desires of the market. This is my invitation to you who want to explore this question together:
How might Hong Kong reinvent itself?
?????
P.S. If anyone knows someone at the Hong Kong Tourism Board, I'd love to connect and contribute!
Studio Owner at 燒賣猫音樂Studios
2 个月The "market" now is Govt owned, or banks, schools, universities. Nothing smaller can survive for long or extreme downsizing. The rents still exorbitant so why bother? Goodbye Physical gyms, Tsui Wah, Holly Brown, Disc Plus IFC, Grappa's (live music now unalive)
Senior PR & Communications Professional | Corporate Communications, Consumer & Brand PR, Crisis Communication
2 个月Love the idea around "Solace in Chaos"! Especially relevant now where "slow travel" seems to be gaining popularity.
Hong Kong Licensed Tour Guide
2 个月Very well written????
? Driving real-world impact through brand marketing, campaign leadership & storytelling
2 个月Love the retro iconic theme ? Dean and Vikash - know anyone at HKTB?
Creator of compelling photography
2 个月Well said! Nostalgia’s not’s a bad thing, an acceptance of where we’ve come doesn’t have to hold us back, it can inspire us to go forward. Personally I’d like to see a more robust lead from the Antiquities and monuments office in the preservation of HK’s decaying historic buildings. I’ve seen too many fall into dangerous disrepair, to the point they are beyond saving. And preservation needs to be more than just gutting and installing commercial dining/retail options, I believe there is a demand for the real cultural immersion you allude to in HK.