A Letter From Our Founder

Dear valued stakeholders,?

Since the inception of Denim Privé in 2018, it has been our goal to be synonymous with sustainability.?

Throughout our journey, we have carefully maneuvered through the denim industry to create products we can stand behind and a corporate strategy we are proud of: sustainability as our focus and the future as our guide. Our entire supply chain embodies clean elements, such as waste reduction efforts and renewable energy sources at every step – from the procurement of sustainably harvested cotton to our technologically advanced manufacturing facility, caregiving for the earth is deeply ingrained in each of our products and business ventures.

While our aim as an independent company is to excel in environmental, social, and governance practices, we do not exist in a vacuum. Aware of the conversation surrounding the denim industry, we act as an example of what investing in research and design from the beginning and continuously can create: solutions to waste problems and inefficiencies that have long plagued denim creators and manufacturers.

By challenging the way things have always been done and imagining a new standard, Denim Privé is a catalyst for climate-friendly change in the fashion industry.??

The responsibility to do better with something as essential and timeless as denim has led to ecologically unique fashion products, technologically advanced processes, and a perpetually evolving concept of what is possible in the eyes of fashion and sustainability. Ultimately, this is what we call “disruptive sustainability.”?

We’ve based our approach to driving sustainable fashion on three key elements: collaboration, technology adoption, and innovation. This sets a tone of engagement with our stakeholders and industry peers, ultimately leading to better results. Our sustainability goals will be most effective through close collaboration with our partners, customers, stakeholders, and industry peers.

Only through a collective vision of a sustainable future will new standards be set for best practices.

The openness of mission leads to understanding, which leads to accepting the responsibility we all have to do better for the future with the products and processes of today. Co-creation is what changes the game.

Internally, we cultivate a company culture of inclusivity as our highly experienced team develops new ideas and designs new products with freedom of expression and a unified motivation. Researching and implementing sustainable solutions is simply part of the process for our team of designers, innovators, and thought leaders. We, as a team, have an insatiable hunger to expand the boundaries of what technology and design can do for fashion.

Denim Privé is committed to continual improvement and eager to share what we have done so far. We believe that true progress cannot be achieved alone and that our current and future accomplishments result from collective efforts. Therefore, I would like to take this opportunity to thank our team members, partners, and collaborators for all the hard work, dedication, and inspiration. You are the heart of Denim Privé. Together there is no limit to the inspiring products we can create. We are charged with building a responsible industry, a world that takes care of the planet for future generations as the planet cares for us.

Sincerely,?

Arsal Kassim (Founder, Denim Privé)