A letter from Our CEO Sid Patel

The Countdown Begins!

The 2025 Bartender Spirits Awards is just around the corner, and the spirits world is buzzing with anticipation. With the special price deadline on March 12, 2025, now is the time to showcase your brand in the USA’s most influential on-premise spirits competition.

We’ve raised the bar higher than ever. What sets the Bartender Spirits Awards apart is its laser focus on what truly matters in the hospitality industry: taste, quality, value, and mixability. No other competition offers such a direct connection to the professionals who shape consumer experiences—bartenders and on-premise decision-makers.

This year, we’ve expanded our categories and introduced new awards, including ‘Distillery of the Year’ by category and ‘Spirits Importer of the Year’, to reflect the evolving landscape of the spirits industry. We’ve also strengthened our judging panel with even more distributors and importers, ensuring your brand gets in front of the key players who matter most.

As the CEO of the Bartender Spirits Awards, it’s both an honor and a responsibility to oversee this process. I’ve witnessed firsthand the passion and craftsmanship that go into every bottle, and it’s inspiring to see the dedication of distillers and spirit makers from around the world.

Medals are hard-fought, and the competition is fierce. Our judges take their roles seriously, knowing that their decisions have a direct impact on the success of the brands they evaluate. Transparency, integrity, and expertise are at the heart of everything we do.

Finally, it all comes down to the last few days, when we sit down to select the best of the best. It’s a tough job—tasting so many exceptional spirits, each with its own story and character. But it’s also incredibly rewarding to see the winners emerge and know that we’re helping to elevate these brands in one of the world’s most dynamic spirits markets.

2025 is your year to shine. Enter your spirits today, and let’s make this the most memorable Bartender Spirits Awards yet.

Warm regards,

Sid Patel | CEO

Bartender Spirits Awards