Letter 34:The Four Agreements: An Old Book that stood the test of time
Aabhinna Suresh Khare
Transforming Business Through AI & Digital Innovation | CDO & CMO at Bajaj Capital | 18+ Years in Strategy & Martech Leadership
The biggest test of anything is the Test of Time:
A relationship or a Book: give them time and you will see what they really mean.
In a world buzzing with distractions, stress, and endless to-do lists, it’s easy to lose sight of what truly matters. That’s where Don Miguel Ruiz’s The Four Agreements steps in—a short but powerful guide to reclaiming your personal freedom and living a life of purpose.
In this edition, on day 34 of 75HARD we explore the transformative wisdom of The Four Agreements and how applying them can elevate not only your personal life but also your professional journey.
1. Be Impeccable With Your Word
?? “Speak with integrity. Say only what you mean.”
In a world where words often lose their meaning, this agreement reminds us of the power of language. Words can inspire or harm, build trust or erode it. In business and life, being impeccable with your word means:
Pro Tip: In professional settings, impeccable communication can enhance your credibility and strengthen relationships.
2. Don’t Take Anything Personally
?? “Nothing others do is because of you.”
We often interpret others’ actions as personal attacks or judgments. Ruiz teaches us that people’s reactions reflect their own perceptions, not our reality. Here’s how this can help in your career:
Pro Tip: Detaching your self-worth from external validation can empower you to take bold steps forward.
3. Don’t Make Assumptions
?? “Find the courage to ask questions and express what you really want.”
Assumptions breed misunderstandings and conflict, especially in team dynamics. To live by this agreement:
Pro Tip: In leadership, asking instead of assuming creates stronger collaboration and trust.
4. Always Do Your Best
?? “Your best is going to change from moment to moment.”
This agreement reminds us to give our all—not to be perfect, but to strive authentically. It’s about consistency, effort, and honoring your limits. Here’s how you can practice this:
Pro Tip: Doing your best each day builds momentum toward long-term success.
Why This Matters Now
In today’s fast-paced world, Ruiz’s agreements are more relevant than ever. Whether you’re a leader, entrepreneur, or individual contributor, these principles can:
Your Turn: Embrace the Agreements
As you navigate the complexities of modern life and work, consider these four agreements as your compass. Start small: pick one agreement to focus on this week. Reflect on how it impacts your mindset, interactions, and overall sense of freedom.
? Which agreement resonates with you the most? Share your thoughts in the comments!
Let’s Connect
If this resonated with you, follow me for more insights on personal growth, productivity, and professional excellence. Together, let’s explore ways to live and lead with purpose.
#PersonalDevelopment #Leadership #TheFourAgreements #Mindset #EmotionalIntelligence #LinkedInNewsletter
Sales Head - North & East Region @ TATA Communications
1 周Very well articulated Aabhinna.. A relationship or a Book - what a simile ????